Natural Pigments: What Are the Advantages? Translation

Just Born
and
Gimbal's
insist on artificial colors because natural colors do not have an advantage in price or brightness two family confectionery companies in the U.S. say there are economic risks in shifting the use of colors and flavors from synthetics to natural ingredients, and claim there are many technical difficulties., the two largest U.S. confectionery makers, announced that it would use non-synthetic flavors and colors this year, but smaller U.S. companies are still reluctant to start similar reforms.supports
Hot Tamales, Peeps
and
Mike and Ike
's
Just Born
in Pennsylvania, and San Francisco's premium jelly beans
(
soft bean granules
)
makers
Gimbal's
said there are many obstacles in the process."
we will not escape our true selves. We are sugar products.
”Just Born
's brand portfolio includes
Peeps
and
Mike and Ike
Just Born
, vice president of trade relations and corporate affairs
Matthew J. Pye
in an interview with Candy News at the Candy International Expo in Chicago last month:
"
There is no doubt that big currys set standards and decide big trends. But when will we be able to keep up? Two-thirds of us here are small businesses, changing packaging, changing ingredients
...
It all costs a lot of money. To be honest, the biggest opportunity we can have is in the distribution of these things. We won't run away from our true selves anymore. We are sugar products.
”Natural ingredients are more expensive than synthetic ones, he says, and even if small companies try to offset price increases, they may struggle to compete."
do create more natural and simple ingredients, and if they don't scale production, a lot of the time, they're going to cost more,

Pye said.In some cases,
are willing to pay for it, according to the head of corporate affairs at The Just Born.but I have to say that even in the last five years and further retrospectively, many of the best-selling sweets haven't changed in time and haven't changed their ingredients,he continued.Mars defends artificial colors and flavors consumer groups are urged to abandon artificial colors under the
M.M
brand.at least one leading confectionery manufacturer supports artificial ingredients and maintains their existing formulations. North American Mars Chocolate says it has recently explored natural alternatives, but has found no safety issues with artificial colors and flavors.“......
Changing to a naturally sourced pigment is not a process that can be done overnight because of its unique complexity and challenges,"

company said in a statement.

2014 Nielsen Global Health Survey,
60 percent of
Americans say that no artificial colors and flavors are important to their
food consumption choices.manufacturers will also come under pressure to switch consumer groups. The center for public interest science
CSPI
) has called on Mars to remove artificial colors associated with childhood ADHD from its
M.M.
brand.safety of artificial pigmentsA study by the University of Southampton
funded by the Food Standards Agency in
2007 found a relationship between six artificial pigments
-
so-called
"
six pigments
" in Southampton -
and ADHD in children.Food and Drug Administration and the European Food Safety Authority have stated the safety of the Southampton pigment
-
but
EFSA
is currently reviewing acceptable intakes on a day-to-day basis in light of new research.also conducted mouse experiments on erythromycin, also known as food coloring erythrome
3
or
E127
, which may cause cancer and increase the risk of A The occurrence of adenomas
-
but pigment is approved for use in Europe, although the
FDA
has banned red erythromycin (salt) for use in food, while red magenta is still allowed.red
3
premium
"
Jelly beans
"
manufacturer
Gimbal's
We intend to insist on the use of artificial
, but have removed the red
3
because of the
"
many
"
."
Some consumers say it's based on science, but you don't know what science is worth, so there's always a lot of questions in our head, and we think, even if it's just a potential threat, why should we let it exist?



, head of marketing at
gimbal's
, a manufacturer of jelly beans, told

.The fine jelly beans produced by Gimbal's
are at an affordable price point in the North American market Gimbal's
also foresees the technical challenges of financial constraints if artificial pigments are replaced with natural forms."
you do that, you won't get that bright color
-
they'll be less shiny, brown and orange
," Vollrath
said."
this will also affect shelf life, because I believe that over time, this will be a very good opportunity for taste reduction
"
, leading to taste insistency, she said.Gimbal's
jelly beans currently have a shelf life of
24
months, and it is said that it does not achieve the same results using natural pigments.Gimbal's: it's hard
to meet everyone's needsIrish brand
The Jelly Bean Factory
uses only natural pigments and flavors "
it's going to be a completely different product, which we can do but not do because our retailers seem satisfied with the way it is now
" Vollrath
says.another premium jelly bean producer,
The Jelly Bean Factory
, was acquired last year by
Scandinavian Confectioner Cloetta
for
-
products that contain only natural colors and flavors."
is the best thing you can do. They put a lot of energy
it," says Gimbal's Vollrath
. She says there is a trend toward healthy sweets and snacks, but there are different ways to deal with them. Gimbal's
products are Kosher-certified, GMO-free and gelatin-free, and free of trans fats and eight major food allergens.
"
it's hard to meet everyone's needs
Vollrath
said.