Network development road "bad to go" paint enterprises have what winning magic weapon?

China Paint Network
News: by the internet's fierce impact,
coating enterprises
began to embark on the road of network marketing, but soon many enterprises began to complain about network marketing "bad to do", then
coatings
enterprise network development effect is not good, what is the problem?
enterprises do not pay attention to the network, enterprises do not have the network budget. I believe a lot of friends have this feeling. However, with the impact of the Internet, paint enterprises want to contact the network, many enterprises are willing to invest money, investment manpower. Enterprises have taken network marketing as a strategic issue in operation. Especially today's Internet plus, especially the hot O2O, many paint companies have taken network marketing as a life-saving straw. And some enterprises are still adhering to the traditional way, strictly speaking, can consider the paint and the Internet coating enterprises have been a step in strategic development.
a paint enterprise can be bigger, the management of the enterprise certainly has unique, is very strong. Why do you think management isn't good when you get to the Internet? Why is there a result of bad management? The ultimate reason is that there are naturally different voices when goals are not achieved and expectations are not met. Can you do well in traditional markets and not do well in exchange for an Internet platform? Users should not understand the management model of the enterprise when using the product. Just like we buy a paint, can not be well managed to feel that can not buy, see or quality. Therefore, the management of paint enterprises and the success or failure of entering the Internet is not obviously linked.
many paint companies will choose Internet marketing, and most paint companies Do not do well Ino, what is the cause? Businesses play online marketing and offline marketing the same way, either spending time or spending money. And many paint companies because of the cost of the budget, the recruitment of a network manager, with their original sales staff, but also spent a lot of time and a certain amount of money, but the results are poor. Traffic is up, consulting is uninterrupted, the art of words is also very perfect, the final deal is difficult. Is it really a marketing problem? More is not, but the paint enterprise marketing itself short board. Paint is not clothes, express over to try on two minutes can know whether it is suitable, paint is expensive and heavy, not good to install, if according to the clothes, then transport and installation can buy a paint? Now the general Internet marketing is online optimistic, and then go to the brick-and-mortar store, this is the difference with going to the brick-and-mortar store is: to look at the Internet first.
many paint enterprises play network marketing have played their own tricks, but many paint enterprises play bad reasons? It's because of the product. The failure of many O2O projects is the best example, because we are all using low-cost, free Internet play, no profit, how can make a good product? Products are the core, the reason why enterprises do not do well is that there is no good product, is not focused on their own products. For example, many micro-businesses just want to sell agents, for example, many enterprises just want to go through the channels. Not to sell the product to the terminal, is no longer want to sell goods, no attention to the product naturally can not create a product that lets the user scream. In addition, there are services, as mentioned above, online to buy paint also more steps, how paint companies can make consumers more affordable to buy paint, then relatively speaking, consumers will be more biased towards the Internet.
coating enterprises will say their own marketing methods can not, will say their own management model can not, will say their own corporate strategy can not, but rarely to say that their products can not. In contrast, paint companies' products are really good? Are coating companies' products really exceeding expectations? Is the service in place? The results are predictable. For coatings business, products and services regardless of the line and offline can do better.