New tea drinks become the main form of new urban consumption

Our reporter Wang Jinchen

The new tea brand HEYTEA recently released the "Tea and the City: HEYTEA·Urban Consumption Report" (hereinafter referred to as the "Report") in cooperation with the First Financial and New First-tier Cities Research Institute

The publisher of the "Report" focuses on 19 first-tier cities and new first-tier cities, aiming to describe the development trend of new consumption formats in Chinese cities and the differences in consumption characteristics between different cities

The new consumption ecology is more dynamic

With the vigorous development of the industry, new tea drinks have surpassed coffee and become the main form of new consumption in cities

In addition to urban consumption vitality, the "Report" also conducts research and analysis on the city's new consumption ecology from the perspective of business district development

Not only that, because of the high frequency of appearance in the same new business body, HEYTEA stores, together with Super Gorilla Fitness, Bubble Mart Store, Sisyph Bookstore and New Energy Vehicle Experience Store, together form a business covering casual dining, sports, entertainment, culture and travel.

Tea preference reflects urban consumption character

The new tea drink not only subtly affected the urban business ecology, but also changed people's consumption habits and even living habits

Urban consumers in different regions have different preferences for drinking tea

The peak time of ordering can reflect the life rhythm of a city in a certain sense, and the afternoon tea time is still the peak time for consumers to order tea

The "Report" also found that there are certain differences in consumption behavior between first-tier cities and new first-tier cities

In addition, consumers also have certain commonalities in tea consumption

With the development of new consumption and the rapid change of cities, new changes will take place in a city's consumption concepts, consumption patterns and spatial carriers of consumption

"China Food News" (07 edition on January 24, 2022)

(Editor in charge: Luo Chen)