Notice on the issuance of the Action Programme for the Promotion of Domestic Infant Formula Milk Powder.

's notice on the issuance of the Action Programme for the Promotion of Domestic Infant Formula Milk PowderThe Development and Reform Of theNo900 of the Ministry of Development and Reform of provinces, autonomous regions and municipalities directly under the Central Government, the Ministry of Industry and Information Technology, the Department of Agriculture and Rural Affairs, the Department of Commerce, the Department of Health and Health, the Market Supervision Bureau, the Guangdong Branch of the General Administration of Customs, and the customs directly under the Department:infant formula milk powder is an important food for infants and young children, is a special food that is related to the well-being of hundreds of millions of families and the future of the nationIn order to implement the decision-making and deployment of the CPC Central Committee and the State Council, further enhance the quality, competitiveness and reputation of domestic infant formula milk powder, and to strengthen and improve domestic dairy industry, the National Development and Reform Commission jointly with the relevant departments formulated the "domestic infant formula milk powder upgrading action plan", is now issued to you, please combine the actual and serious implementationtheThe Ministry of Industry and Reformthe Ministry of Industry and Information TechnologyThe Ministry of Agriculture and Health and Health, the General Administrationof health and healththe General Administration ofand The General Administration ofOf saianda, the General Administration of CommerceMay 23, 2019domestic infant formula milk powder promotion action plan infant formula milk powder is an important food for infants and young children, is related to the well-being of hundreds of millions of families and the future of the national special foodGeneral Secretary Xi Jinping stressed the need to make the dairy industry stronger and better, so that the next generation of the motherland drink good milk powder In order to further enhance the quality, competitiveness and reputation of domestic infant formula milk powder, in accordance with the Party Central Committee, the State Council decided to deploy, specially formulated this action plan first, the overall requirements (a) guiding ideology Guided by Xi Jinping's new era of socialist ideology, we will deeply implement the spirit of the 19th National Congress and the Second and Third Plenary Sessions of the 19th CPC Central Committee, comprehensively promote the overall layout of the "Five-One" and promote the "Four Comprehensive" strategic layout, firmly establish new development ideas, implement high-quality development requirements, and promote supply-side structural reform as the main line Comprehensively improve the quality, competitiveness and reputation of domestic infant formula milk powder (ii) basic principles - Adhere to the bottom line of quality, to ensure food safety To improve product quality to drive the quality of the industry to improve efficiency, improve the quality management mechanism, the implementation of the main responsibility of enterprise food safety, improve the overall quality of products and quality and safety level, remodel consumer confidence in domestic infant and young child powder 2 - Adhere to innovation-driven, strengthen brand leadership Encourage enterprises to optimize product formulations, bold innovation in technology equipment, quality management, marketing models, accelerate product development innovation and industrial transformation and upgrading, and strengthen the brand cultivation of domestic infant formula milk powder - Based on the domestic reality, find the right market positioning Fully aware of the promotion of domestic infant formula milk powder quality, competitiveness and reputation of the long-term and arduous, the selection of industry development breakthrough, find the right product market positioning, promote domestic infant formula milk powder and import products fair competition, misplaced competition - Adhere to market-led, government support for guidance Give full play to the decisive role of the market in the allocation of resources, respect the dominant position of enterprises, strengthen the role of the government in policy guidance, macro-control, supervision and management, and maintain a fair and orderly market environment (iii) operational objectives We will vigorously implement the domestic infant formula milk powder "quality improvement, industrial upgrading, brand cultivation" action plan, domestic infant formula milk powder production has steadily increased, better meet the growing domestic consumer demand, and strive to achieve a stable level of self-sufficiency of infant formula milk powder at more than 60%; , the implementation of "quality improvement action", continue to strengthen product quality assurance adhere to the most stringent regulatory system, strict implementation of the main responsibility of enterprises and governments at all levels of local management responsibilities, improve the entire industry, the whole chain of product quality and safety management system, the whole process of supervision from the source to consumption (iv) strengthen standards leadership and innovation drive Revise the national standards for food safety of raw milk, improve the industry standards of infant formula milk powder production 3 arts industry standards, develop complete process requirements, improve the level of production management control Complete the good infant formula milk powder food safety national standards Enterprises are encouraged to formulate and implement enterprise standards that are strictly in line with national standards, and to promote the establishment of an open commitment system for enterprise standards Strengthen basic scientific research work, promote the establishment of enterprises as the main body, scientific research institutions as the support, production and research combined with scientific and technological innovation and service system Relying on existing resources to build a national dairy safety and nutrition analysis center, strengthen cooperation with enterprises, implement the national breast milk research plan, strive to use 3 years to collect and integrate the existing data resources of enterprises, establish a unified breast milk research database, different regions, different stages of growth of infants and young children need edited elements of analysis and research, to promote the interconnection and sharing of relevant information Improve the method of formula registration management, combine the research results of breast milk and market demand, support production enterprises to optimize the formulation, speed up product research and development, and promote the transformation and application of scientific research results Promote the independent research and development and production of infant formula milk powder raw materials, and solve the supply bottleneck (v) improve the quality and safety management system of enterprises On the basis of the existing quality and safety traceability system of enterprises, gradually establish a unified national quality and safety tracking platform for infant formula milk powder, to achieve the whole process, electronic information query traceability, and strive to achieve quality and safety traceability system within three years covering more than 60% of infant formula milk powder enterprises, and with the national important product quality traceability platform docking Promote infant formula milk powder production enterprises to implement good production practices, establish hazard analysis and key control points (HACCP) system and effective operation, encourage enterprises to obtain certification, and timely identification and assessment of potential hazards Enterprises are encouraged to set up independent internal quality and safety examination departments and full-time examiners, guide and urge enterprises to establish a food safety self-examination system and problem reporting system, and improve the rapid response and handling mechanism of product quality problems (vi) improve the product inspection and testing system Guidance and supervision enterprises in strict accordance with food safety standards to strengthen raw materials, semi-finished products inspection 4 test ingress, the implementation of the whole process of quality and safety control, the factory of infant formula milk powder in accordance with food safety standards to implement batch inspection and testing Enterprises are encouraged to set their own product quality safety risk indicators, and to share the long-term accumulation of inspection and testing data with market supervision, health departments and relevant scientific research institutions to optimize inspection and testing indicators Strengthen the management of infant and young children with milk powder inspection and testing institutions, improve inspection and testing capabilities, standardize inspection and testing procedures, and report to local regulatory authorities on the potential risks found in inspection and testing (7) Strengthen system inspection and product sampling Establish a food safety production standard system for infant formula milk powder inspection normalization system, with 3 years to complete a new round of comprehensive inspection of production enterprises, strengthen the production environment, production quality management system operation, raw material inspection and inspection and testing capacity, and other aspects of inspection, guide the enterprise standard management Establish a national pool of infant formula milk powder food safety review experts, attract experts in related fields to join the team of examiners Improve the product sampling system, the indicators of non-conformity of infant formula milk powder enterprises to increase sampling efforts Severely combat illegal activities such as illegal addition of non-edible substances, over-limit use of food additives, tampering with label labels, and labeling of false and exaggerated content three, the implementation of "industrial upgrading action", and continuously improve the competitiveness of the product market to accelerate the promotion of domestic infant formula milk powder products scientific and technological content, reduce production costs, promote enterprise transformation and upgrading, and comprehensively enhance the market competitiveness of domestic infant formula milk powder (viii) promote the specialized production of milk source base We will vigorously promote the use of raw milk to produce infant formula milk powder, support the construction and upgrading of the base of infant formula milk source, improve the breeding system and disease prevention and control system for dairy animals, implement the clean-up action of milk and animal disease, and improve the quality inspection and testing capacity of raw milk Promote infant formula milk powder source base to implement professional, large-scale, intelligent production, the implementation of good agricultural norms To guide small and medium-sized farms to host or share, 5 to concentrate the cows to specialized breeding enterprises, cooperative breeding, improve the quality of raw milk Gradually will be "farmers and milk stations and infant formula milk powder enterprises" chain upgraded to "professional breeding enterprises (cooperatives) and infant formula milk powder enterprises", to achieve dairy farming and milk powder processing direct collaboration (9) To promote the merger and reorganization of enterprises and the upgrading of the files Strict implementation of the "infant formula milk powder production license review rules", strictimplementation of infant formula milk powder production licensing conditions Strict new start-up infant formula milk powder production enterprise qualification audit and existing enterprise food production license expiration certificate audit Strengthen policy guidance, encourage all localities to carry out mergers and reorganizations of infant formula milk powder enterprises through mergers and acquisitions, agreement transfer, joint reorganization, holding shares, etc., and eliminate backward production capacity We will accelerate the upgrading of enterprises with annual output of less than 1000 tons or less than 50 million yuan in annual sales, backward technology level swells and technical equipment, and further improve industry concentration and overall development level The relevant tax policies shall be applied in accordance with the relevant tax policies for the reorganization business that is eligible (10) encourages domestic and foreign enterprises to cooperate and compete fairly We will support domestic enterprises to acquire and build milk source bases abroad and reduce the cost of raw materials Encourage strong and reputable enterprises to set up processing plants abroad, and the production of products to their own brand original imports Foreign milk powder enterprises are encouraged to set up foreign-invested enterprises in China, promote fair competition between Chinese brands and foreign brands, introduce foreign advanced production techniques and management experience, and enrich domestic product supply Support domestic milk powder production enterprises in accordance with their own reality, find the right product market positioning, expand marketing channels, consolidate and expand the consumer market, actively expand the middle and high-end market, the implementation of misplaced competition Fourth, the implementation of "brand cultivation action", vigorously enhance the reputation of domestic milk powder to increase publicity and promotion efforts, objectively reflect the domestic infant formula milk powder in the protection of quality 6 quantity safety, improve product quality progress results, and continuously improve the overall reputation of domestic products (11) improve the system of product quality and safety reporting and information dissemination In accordance with the requirements of the Food Safety Law, further improve the standard formulation of infant formula milk powder, sampling results, supervision and inspection and other food safety information disclosure system Industry associations regularly issue quality reports every year, strengthen cooperation with the national mainstream media, objective and fair reflection of domestic and foreign product quality, to boost consumers' faith in domestic infant formula milk powder Learn from the experience of developed countries in the dairy industry, the national annual sampling accumulation of testing data and domestic enterprises to share, guide enterprises to improve product quality (12) strengthen publicity and guidance Regularly carry out publicity and promotion activities to show the quality and safety of domestic infant formula milk powder to ensure the effectiveness of the work Organize experts and scholars to carry out popular science interpretation, to create a good atmosphere of public opinion To guide enterprises to set up public open days, organize media, consumers into enterprises, understand the infant formula milk powder production status and quality assurance measures Support enterprises to use China's own brand expo, China Brand Day and other platforms to display domestic brand image In accordance with the law, the advertising of infant formula milk powder, severely crack down on all kinds of false exaggeration, not in the mass media or public places to publish claims of all or part of the replacement of breast milk of infant dairy products advertising, not 0-12 months of age infants eat infant formula milk advertising Strengthen the management and norms of the behavior of emerging media such as the media, promptly stop and clarify false reports that deliberately win the eye, exaggerate the words, and investigate and punish the acts of fabricating false information to demagogues and maliciously hurting competitors (13) to promote the establishment of corporate integrity management system Implement the national standard of "Food Industry Enterprise Integrity Management System", promote enterprises to establish an integrity management system, rely on the national credit information sharing platform to establish enterprise integrity 7 files, and promote taxation, industry and information technology, market supervision departments to achieve enterprise credit sharing To play the role of the national enterprise credit information publicity system, in accordance with the requirements of who produced, who provided, who is responsible for, timely and accurate collection of enterprises administrative licensing, administrative punishment, spot checks and inspection results and other information, according to the law to be made public Establish the standard of evaluation of the enterprise's integrity level, carry out regular evaluation activities, encourage enterprises to carry out quality and safety commitment and integrity culture construction, strengthen public opinion supervision, and form a market, industry, social restraint and disciplinary mechanism Support enterprises to strengthen self-discipline, reduce the blind over-investment in advertising and other aspects, to avoid disorderly competition (14) to strengthen the management of imported milk powder and cross-boundary e-commerce Strengthen the registration and management of overseas infant formula milk powder production enterprises, strictly implement the filing system and sales record system for import agents, strictly prohibit the import of large-packed infant and young baby powder into the domestic distribution, strictly prohibit the import of products that have not obtained the formula book of infant formula milk powder products For cross-border e-commerce retail imports of infant formula milk powder, the implementation of cross-border e-commerce enterprises on product quality and safety of the main responsibility, cross-border e-commerce enterprises to establish a quality and safety risk prevention and control mechanism, establish and improve the complete logistics trajectory of product quality traceability system All over to increase the mother and baby shops, business.