Novel coronavirus pneumonia ravages Pfizer's "new" service for breast cancer patients' "just need"

Pfizer announced today that it will work with all parties to upgrade the whole process care service for breast cancer patients, and launch the innovative "s.a.f.e patient safety service" Patients can get authoritative and professional patient education live broadcast, convenient and quick online drug purchase map, convenient drug search (cloud pharmacy) and other multi-dimensional patient services with one click, so as to meet the urgent medical information needs of cancer patients in special times In response to the novel coronavirus pneumonia, Pfizer not only donated drugs and medical materials to Wuhan for the first time, but also worked together with medical staff and the community to fight against the epidemic, with professional strength and technological innovation to help patients affected by the epidemic and ensure their health The sudden outbreak of novel coronavirus pneumonia has broken the normal order of treatment, and tumor patients are facing many pressures such as shortage of medical resources, asymmetric information and so on Professor Xu binghe, chief physician of the oncology hospital of the National Cancer Center and Chinese Academy of Medical Sciences, said: "cancer patients usually have low autoimmune function, especially the risk of infection is increased when leukopenia and hypoproteinemia occur during the treatment; the treatment of cancer is a long-term process, which needs close medical follow-up and observation However, the novel coronavirus is highly infectious, and hospitals are also public places where people gather It is easy to cross infection Once infected, the tumor patients may develop to severe or even life-threatening, and may affect the health of their family members and others According to the latest national cancer statistics released by the National Cancer Center in January 2019, breast cancer is still the first malignant tumor in women, with an annual incidence of about 304000 [analysis of cancer prevalence in China in 2015, Chinese Journal of cancer, Vol 41, No 1, 2019 "S.A.F.E patient care service" is a new upgrade scheme of Pfizer breast cancer patients' whole care service during the epidemic The four letters of S.A.F.E represent four dimensions of patient service, including return visit support, charity assistance, financial innovation and education Through the s-follow-up support service, patients enter the "Pfizer small medicine box" wechat enterprise number to obtain pharmacy information and drug purchase path, scan the electronic supervision code binding products of the medicine box to understand the relevant disease knowledge, drug instructions, FAQs and medication reminders, and dial one key into the medical information consulting hotline to obtain a series of convenient service support In addition, patients can also be included in the group of "return visit service", which is conducted by specialists to answer home care and medical information The e-disease education project can be linked to the live content of online patient education, and medical experts from all over the country can answer questions and solve doubts for the problems concerned by breast cancer patients during the epidemic and popularize disease knowledge A-charity assistance and f-financial innovation are respectively the charity assistance project of "fraternity newborn" patients of China primary health care foundation and the medical expense compensation project of "fraternity Xin'an" breast cancer patients launched by Shanghai magnesium Health Technology Co., Ltd and Shanghai Branch of people's Health Insurance Co., Ltd (PICC) "Since the outbreak, it is not difficult for us to feel the anxiety of patients about the difficulty of medical treatment and the progress of their own diseases from the daily influx of inquiries," said the head of China primary health care foundation - Boai newborn project office For patients, in the face of complicated and messy medical service information on the Internet, the psychological pressure is huge at this time, and timely and effective information acquisition and problem clarification can help ease the concerns and worries of patients and their families "Finding the right person and asking the right thing" is even more important to patients in a very special period " "China novel coronavirus pneumonia is facing the new crown pneumonia epidemic situation," Hui Rui Xin, a chief operating officer of China, said "We hope that the best support can be given to the medical staff and patients in the best way We believe that the S.A.F.E new patient service will enable breast cancer patients to get more accurate information and timely help In the future, we will continue to explore innovative solutions, and look forward to working with all parties to look forward to the future and continue to work hard to promote the cause of healthy China when the spring is warm and the flowers are blooming " The QR code integration entry of "S.A.F.E patient safety service" will be published on Pfizer's official website and enterprise number, and will be pushed to patients through relevant cooperation The specific project content, implementation details and final interpretation right belong to each unit or cooperative organization.