One-third of the world's new flavored beverages are citrus flavours.

Citrus is a mature beverage ingredient that has always been popular with the public. About 33% of all new flavored beverages developed worldwide in the past three years are citrus-flavored.
citrus is the most popular flavor, according to a report published this year by Inmint Ont., "The Taste and Ingredient Trends of Non-alcoholic Beverages in the United States." The report also notes that while traditional citrus flavors, such as oranges and lemons, are on the decline from 2018 to 2019, citrus flavors remain a favorite, especially in non-alcoholic beverages.
factor in the continued success of citrus is the growing demand for healthy, clean labels and near-natural flavors, says Helene Moeller, a Nutrition Products Administration in Chicago. "Health is a top concern for consumers due to global outbreaks, which increases demand for health-oriented products," she said. Citrus flavors are often positively perceived by consumers and can provide healthy connotations for beverage applications, from sodas to functional beverages. The
may have been motivated by concerns about the outbreak, with 31 per cent of consumers buying more products for health and nutrition. Citrus ingredients provide a healthy halo for products that target consumers looking for identifiable natural ingredients. Many consumers believe that citrus fruits are rich in natural vitamin C, which boosts immunity.
and seasonings play an important role in the beverage sector, and demand associated with the use of citrus seasonings has increased. Flavors such as oranges, lemons and limes have been used for many years and are widely accepted in many food and beverage categories. Oranges are used worldwide, from serving as fresh fruit to seasonings for beverages, confectionery and other foods.
addition to these benefits, Citrus provides a different taste experience for the product, winning over consumers and perfectly matching products that require natural, clean labels, according to ADM, a research organization. In addition, exotic products are becoming popular with consumers, which often prompts them to try and discover new flavors.
"interesting combination of citrus and exotic flavours meets growing interest in globally inspired products, allowing consumers to try new flavours on familiar products."
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