Only 5% of Chinese pharmaceutical companies produce children's drugs. Japanese tourists have no choice but to sweep them

Source: global health on December 11, 2015, recently, you can see Chinese tourists in any drugstore in Tokyo Left hand frame right hand frame, even with a large cart, which is filled with a variety of drugs and health products Because of the frenzy of Chinese tourists' sweeping, many Japanese drugstores have to make urgent adjustments several times a day to fill the empty shelves, which makes people feel that "Chinese people start the frenzied sweeping mode in Japan" is not empty According to the Xinhua overseas Chinese news on December 10, since the Spring Festival of 2014, although the hot spots on the shopping list of Chinese tourists to Japan have been constantly changing, drug and health products have firmly occupied the top position According to statistics, the performance of several Japanese manufacturers of over-the-counter medicine and health care products has also continued to soar due to the "explosion" of Chinese tourists What exactly attracts Chinese consumers to Japan's pharmaceutical healthcare products? If we only rely on advertising bombing, it is obviously difficult to do Moreover, there are not many advertisements in Chinese market for Japanese medicine and health care products Shichuan, a Japanese tour guide who has long received Chinese tourists, said that one of the health care products that Chinese people like to buy is children's medicine, such as cold medicine, antipyretic patch, cough syrup, anti mosquito liquid, etc., and the other is health care products such as green juice, enzyme, anti fatigue nutrition, etc At present, there is a serious shortage of drugs specifically for children in China, less than 5% of which are produced for children in more than 4000 pharmaceutical enterprises, and there is still a lack of rigorous drug testing and strict review standards On the contrary, there are many kinds of medicines for children in Japan, and the same product has a more detailed classification for different ages In medicine and health care products, in fact, the "technical content" of Japanese products is not necessarily much higher than that of similar products in China However, Japan's health care products, through a variety of "micro innovation", take "humanization" as the highest goal, so that consumers are willing to accept For example, China is the birthplace of traditional Chinese medicine Although the functions of traditional Chinese medicine health care products are not bad, they are somewhat bitter, but Japanese pharmaceutical companies have improved them to make Chinese medicine easier to eat For example, "Wutian HAN Prescription constipation medicine" (belonging to the second category of Medicine), is a Chinese prescription made with the classic Chinese medicine "synopsis of the Golden Chamber" as a model Takeda pharmaceutical company spent 20 years to develop a medicinal rhubarb ingredient, Xinzhou rhubarb, which can help defecate smoothly This Xinzhou rhubarb is now carefully cultivated one by one in Hokkaido after 5 years And we can change the number of people taking it through constipation, and also spend time on the way to take it The innovation of Japan's pharmaceutical and health care products company has always focused on the deep psychological needs of consumers to develop products, creating many products that China does not have, and filling the market gap For example, in Japan, the popular medicine "alinamin ex plus" (belonging to the third class of Medicine), through the supplement of various vitamins, to fight fatigue, relieve shoulder stiffness, back pain and other symptoms For people who often stay up late, most of the domestic health care products with exciting functions use various chemical compounds that they can't understand If they are used for a long time, they will inevitably worry about side effects In Japan, the health care products of pharmaceutical products use all kinds of well-known vitamins to fight against fatigue and relieve discomfort symptoms By making consumers know whether to buy this product, they can reduce their concerns In addition, Japanese pharmacies also launched eye-catching Chinese advertisements, displayed goods in accordance with Chinese habits, and arranged more Chinese speaking clerks to serve Chinese customers, greatly improving the friendliness of Chinese tourists and stimulating the purchase desire of Chinese tourists Recently, many stores have updated their infrastructure to make it easier for Chinese tourists to go through tax-free procedures This is also one of the important reasons why Chinese tourists are fond of Japanese medicine Details determine success or failure Although it can not be said that Japan's pharmaceutical health care products are superior to China's similar products in terms of performance, efficacy and other overall quality, Japan's meticulous respect, consideration and care for consumers in production and sales are still worthy of learning and reference.