Osmanthus flavored products are popular and have become an important element in the limited season

In recent years, flower-based food and beverages often appear in our field of vision, and many flower-flavored snacks and beverages such as flower cakes, floral milk tea, floral candies, and floral potato chips frequently appear in the market and are deeply loved
by consumers.
With the arrival of September and October, many food and beverage companies have begun to launch osmanthus flavored products, let's find out
.

Mintel's Global New Product Database (GNPD) shows that new floral beverages in China are on the rise, with 28% of new beverages launched in 2018 being floriral, compared to only 15%
in 2014.

Cherry blossoms, jasmine, roses, etc.
have become
popular in the food and beverage industry.
September and October are good times for the arrival of autumn, and the gradually blooming osmanthus flowers also bring a little sweet enjoyment of rich fragrance, and the prevalence of osmanthus flavor seems to be ushering in an opportunity, becoming an important element
of major brands to focus on seasonal limits.
The fragrant osmanthus flowers in autumn carry consumers' imagination
for autumn and winter.

According to the new product statistics of 15 chain ready-made tea brands by Drinking Power Lab, 1/4 of the new products in September 2021 are osmanthus drinks, in addition to adding osmanthus flavored syrup or using osmanthus oolong as a tea base, many brands also try to add osmanthus jelly or sprinkle dried osmanthus flowers to add flavor
to drinks.

Osmanthus is not only popular in the new tea industry, but coffee with osmanthus flavor has also set off a small wave
of enthusiasm in autumn.
Starbucks' osmanthus Mianyun latte, NOWWA Coffee's osmanthus rice brewing series, Piye coffee's osmanthus wine brewed latte, Luckin's gold nine silver ten osmanthus series.
.
.
It can be said that the osmanthus flavor supports the autumn façade of the coffee brand
.

In the field of bottled beverages, osmanthus also infuses it with the "soul"
of autumn flavor.
Oriental leaves launch seasonal limited season new flavor osmanthus oolong; Genki Forest Burning Tea on the new autumn limited flavor sugar-free cinnamon oolong; Pepsi creates a "national trendy style", integrates osmanthus flavor with cola, and launches osmanthus flavored Pepsi.
.
.

The combination and popularity of osmanthus flavor with new tea and coffee is also promoting osmanthus flavor to become a new direction for products in the industry, thereby driving the popularity
of osmanthus flavored food.
Osmanthus flavored potato chips and osmanthus flavored ice cream are new, bringing consumers the atmosphere of autumn
.

Golden autumn has arrived, osmanthus is unique, becoming the "top stream" of China's autumn flavor, is the autumn atmosphere group of major brands, the fragrant osmanthus smell is very enjoyable, and most of these drinks appear for a limited time, bringing the autumn breath to consumers' taste and smell
.