Out-of-control Marca: The next spirulina?

Lijiang's Sanyi International Airport, a group of dark-skinned locals, exposed to perenn year-round ultraviolet light, gathered at the exit and greeted him warmly: "Go to the ancient city?" There's a car!"" Have you booked a hotel?" This is Lijiang's most well-known business card: a popular tourist destination.
a second Lijiang business card is coming soon - if you pay a little attention. Take the airport bus, straight airport high-speed side from time to time flashed a piece of sign, on the writing "a certain Ma Curry nursery base." On both sides of the highway is separated by a dozen meters of a small billboard, "100-year-old square" Ma curry occupies nearly half of the seats, "Lijiang Ma Curry", "Yaxiong Ma Curry" is a section of the road appeared in a big advertisement.is becoming a dazzling new business card for Lijiang: Lijiang is China's largest production base of Ma curry, and 80% of China's ma curry is produced in Lijiang. The local government has written Ma'a into the government's plan and plans to turn it into a billion-dollar industry by 2020. And the above-mentioned major Margo brands, it is the local famous Ma curry leading enterprises.seems to have been red all over China overnight. This cross-flower plant from South America and Peru has been dubbed "the holy product of Zhuangyang" by merchants, and people at the table talk about it with a knowing but mysterious smile. The strong yang efficacy of marca has been questioned, and its price fell after it was coaxed to a peak last year. How was it hyped up? Will Marca be as flashy as spirulina, or will it become a new $10 billion local industry, as the local government expects? Doubts are as much as the dense marquee seedlings on the highland land.
"Chinese identity" was first issued fourThere are some stories about how Lijiang planted Ma curry. One of them tells how Yang Yongwu, a trans soldier of the Naxi ethnic group, turned to the seeds of Ma curry and took great care to try it out in Lijiang, where Yang Yongwu later founded Green Hengxin Ma Curry Company, a company located at the Nanxi Ma Curry base at the top of Lijiang Wenpingshan Mountain, known as the origin of China's Maga.another rumor that Margar is actually originally from Lijiang. Some people say that there is a kind of plant called "Ma curry" in Naxi, translated into Chinese as "eating fruit without tiredness". The Book of Dongba is called "Tiangen" and the hieroglyphics in Dongba are very similar to those of Maga. It is alleged that Yang Yongwu later found wild ma curry in Lijiang.in 2002 In Lijiang, after several years of successful breeding, in 2011 Ma curry finally did a good job of China's "ID card", the Ministry of Health announced Ma curry as a new resource food. The era of real industrialization of Mar-a-Go has since opened.Ma Baihua, head of the development and co-ordination section of lijiang's Bio-Resources Development and Innovation Office (here's "Lijiang Bio-Innovation Office"), told first financial daily that 2011 was an obvious time node, and that Maca had been in the experimental and promotion phase before that, and after obtaining the certification of the country's new resources and food, the local government began to pay attention to it as an important industry to promote. There is a set of data that shows how Margar has grown at an alarming rate: lijiang planted no more than 2,000 acres before 2011, and in 2014, the area under cultivation reached 70,000 mu.when the area under cultivation peaked, the market price of Margo was also scrambled to the highest level. Last year, the price of dried fruit, a kilogram as high as thousands of yuan, but now due to a sharp increase in production, the price of dried fruit fell back to 400 yuan kilograms. It should be noted that this is only the wholesale price of local goods, the retail price of the market at least three times the wholesale price.Jun, deputy general manager of Lijiang Tian tian tian biotech Co., Ltd., told First Financial Daily that prices changed every day like stocks when Magar was at its hottest hour last November. At a time when ma curry was immature (the marca harvest season was at the end of December and early January), some farmers dug the immature ma curry out of the ground in advance in order to sell it at a high price.industry insiders revealed that after the fire in Magar, Lijiang local mining owners and real estate owners began to enter the industry. Look at the ma curry industry is not short of a variety of large companies, such as Maotai, wu grain liquid, Luzhou old cellars are working with Green Hengxin, the production of maka health wine, Shanxi apricot flower village and tian tian biological cooperation in the production of Yaxiong brand ma curry wine, Yunnan White Medicine Group has a marquee tablets (press candy) products, guang medicine Baiyunshan also launched last year , "Baiyunshan Iron Ma" ginseng solid drink. In addition, listed companies Lijiang Tourism and Huabang Pharmaceuticals as early as 2011 jointly involved in Maca products, when the two set up a subsidiary to invest in the Maca project, Xiang Xue Pharmaceutical also in 2012 has plans to monitor 20,000 mu of Ma curry planting base. In early 2014, Comey Pharmaceuticals also launched Comema Curry.
marma curry planting meleeMore than 20 minutes drive from Lijiang city to Wen pen mountain, and then climb the mountain road dozens of bends, 3100 meters above sea level, a large flat ground is Green Hengxin's Nanxi Ma curry base.the end of May is the season for ma curry nursery. In the plastic shed, a pot of green marma curry seedlings are arranged neatly. These mamma seedlings have been growing for more than 30 days and can be moved to the ground in another twenty or thirty days. Then half a year later, at the end of December and the beginning of January, this batch of ma curry enters the harvest season. , the head of the Nanxi base, is also a Naxi, who has been guarding the mountain for seven or eight years. He told the "First Financial Daily" reporter, the most ideal growth environment is humidity is maintained at about 70%, the temperature between 20 degrees C to 30 degrees C, altitude of more than 2900 meters, day and night temperature difference of about 10 degrees C, the soil is best alkaline.this reporter happened to visit the Base of Nanxi, as well as a few young people from an electronics business enterprise in Fujian. They want to introduce ma curry products as their own products. Green Hengxin currently has more than 200 stores in the country, to join the main form, merchants told this newspaper, the first batch of goods to reach more than 50,000 yuan can become Green Hengxin dealers.the hottest time of the year, people came to visit the South Stream base one after another. Green Hengxin's driver runs to the base more than a dozen times a day. a village a few hundred metres from the South Stream base. The village is closely related to the South Stream base. Every year, ma curry seedlings are distributed free of charge by the company to farmers, farmers in their own land sowing, mature by the company unified acquisition. This "company-farmer" model is the main model of Lijiang Ma curry cultivation. After planting, Yang Chunxuan's main daily work is to closely monitor farmers' planting behavior, whether in accordance with the requirements of no fertilizer and no pesticides. his more intense work is in the mature season of Mar-a-Go. Can you recycle all the ma curry seedlings that were originally distributed? At times like this, the company is all nervous. Green Hengxin General Manager Yang Weiwu told the First Financial Daily, every recovery season, there will be foreign vendors to farmers to increase the price of the acquisition, so that the company's seedling money can not be collected back, with farmers signed an agreement is useless. Green Hengxin originally in order to prevent foreign traders to buy farmers Maka also set up a level, and finally was stopped by the government. Li Jun's case is even more exaggerated, during the Ma curry ripening season, lijiang Ningyi one company recycled only 20% of the number of ma curry seedlings, the other only 10%. natural flaws in this model have led some large local companies to start renting their own land for planting, which, while more expensive, avoids disputes and losses during recycling. And the chaos on the plant is only a small microcosm of the Ma curry melee. Price disorder, uneven quality, publicity caliber confusion, these are the predestines of the Dream of the 10 billion-dollar industry in Mar-a-Lago.
Zhuangyang holy goods is a ?　　The most well-known function of Ma curry is Zhuangyang. Some businesses even advertise "three days to work". And what's the real effect of ?　　"First Financial Daily" reporter in Lijiang contact with officials and business people have thought that "Zhuangyang said" exaggerated the role of Margar in improving sexual function. Glen Hengxin, who first entered the field of ma curry cultivation and did quite a few preliminary studies, has a considerable say in the efficacy of ma curry. Yang said that the real effect of Margo is to regulate hormone balance. Anti-fatigue, good sleep, good for men's prostate, can improve sperm vitality, can balance female hormone secretion, delay menopause, long-term use can increase the likely to conceive. Xiao Bacon, a member of the Department of Medicine and Health Engineering of the Chinese Academy of Engineering and director of the Institute of Medicinal Plants of the Chinese Academy of Medical Sciences, pointed out in an article entitled "Macare - Health Food of Global Attention" that Macare may have a good adjustment effect on the recovery of sub-healthy people, especially in improving endocrinology. The mouse experiments in this article show that Marghar has the effect of enhancing physical strength, reducing stress and enhancing sexual function. think this exaggerated propaganda will have a negative impact on the Mar-a-Go industry. One of the performance is that merchants in order to fit the "Zhuangyang" function in the product to do kung fu. An industry insider told this newspaper, some businesses in the ma curry powder to add a relatively poor quality Viagra powder, after eating soon after the results can be seen. Others add stimulants to the margie. is not surprised that Ma curry suddenly hot. "That's the problem with money, it's about the same as the stock market's red-hotness. Hot money flows from real estate into the stock market, and then it starts to flow to other industries. 'As long as it's commodities, there's a possibility of speculation, ' Mr. Li said. As long as the money to see this product, no matter what kind of product, can be scrambled. "Not to mention that Margo has such a good hype point." There is also an unconfirmed claim that Wenzhou businessmen are the pushers to stir up Ma curry. but he says it wasn't the people who made the most money last year when Margot was hotly hyped. "The Mar-a-Go industry is in the spotlight before it's ready." It is the retail investors who make money who sell raw materials, mainly not locals. Hot frying, on the other hand, is accompanied by uneven quality. Li Jun believes that the current market circulation of nine out of ten are not the real Lijiang Ma Curry.
can be added to up to 90% 　　The uneven quality raises concerns about whether the Marca industry will repeat the spirulina. Yunnan spirulina industry was red for a while, and then due to market chaos gradually disappeared, in 2012 several spirulina brands suspected of exceeding the lead standards of the event gave the industry a fatal blow. Yang Yuwu said, everyone is shouting firmly can not repeat the spirulina mistakes, but do it as if it is still that way. He recalls that The origin of natural spirulina is Chenghai Lake in Lijiang, and then very popular, many lakes in Jiangsu and Zhejiang have artificial cultivation, and then pulled to Chenghai Lake to sell. Production process also exists to add, the most serious, formally farmed out of a ton of dried spirulina powder worth 800,000 yuan, the final sale of products actually price has not been expensive raw materials. "I don't know how many other things have been added." yang said, now the same is true of Ma curry. He once asked some powdered tablet manufacturers, how much marma curry tablets can be added to, the manufacturer replied that adding to 90% is no problem, which means that only 10% of the marma curry. He told First Financial Daily that the Margarin tablets do need to be adhesive, and that the minimum amount of adhesive added that Green Hengxin is trying is 7%. "If there is a product packaging labeled 100% pure marma curry powder, it is absolutely false." could only grow at high altitudes of about 3,000 meters above sea level. And because of the higher cost of planting at high altitudes, many people also grow masmar at altitudes of more than 2,000 meters. If the roots grow naturally, the roots will develop vertically and may be hollow, at which point the grower will apply the root puffing agent, which is very damaging to the nutritional value of the marma curry. entrepreneurs remain confident about the future while worried. As for the price of Mar-a-Go down, Yang Believes that this is actually a return to rationality of prices, which is a good thing. "The people in the middle, who don't make a profit, leave those who really do things to regulate the market." Now Ma curry is not so good to sell, then there will be no maroon on the market after that? No, it won't. " Li Jun's daily creatures in the country more than 5000 chain drugstores sell spirulina products and ma curry products. He said the sales of the first brand of spirulina remained the same for four or five years in a row, and sales would not change even if they were not marketed, indicating that spirulina has a steady repeat customer. He hopes to cultivate a group of customers through drugstore chains who consume rationally and know what they need. different varieties of marma curry in the market there are price differences. At present, yellow, purple, black three kinds of marquee prices in turn increase, the price difference of one or two hundred yuan per catty. In fact, a number of industry insiders confirmed to this reporter, different colors of ma curry containing the content of ma curryamide are similar. question is, is Peru's Ma'a Bili Jiangma Curry good? The answers from many in the industry are no. Lijiang a local macaroni company imports 300 kg of macaroni powder from Peru each year and sends it to the testing agency for blind inspection. The results over the past three years have been consistent: agricultural residues and heavy metals are lower in Peru than in Lijiangmare. The company measured the levels of nutrients such as masacina, which is comparable to Peruvian marma curry and even higher than Peruvian marquee. Lijun revealed that the cost of planting Lijiang is slightly higher than in Peru. If you buy macaroni directly from Peru, plus the shipping price is actually similar to Lijiang, but if you buy from the hands of merchants, Peruvian macaroni fried higher than Lijiang macara. He also revealed that many kinds of masmar in Peru are now Chinese.
standards have been 　　The local government has great expectations for the Ma curry industry. According to Yunnan Province's plan, by 2020, the province's Ma Curry planting area will grow to 200,000 mu, the annual output of dry products reached more than 20,000 tons, agricultural output value of more than 2.5 billion yuan, processing sales revenue is expected to reach 50 billion yuan. Lijiang's planning is half that of Yunnan Province, that is, by 2020, the area under cultivation of Ma curry reached 100,000 mu. Mar-a-Go has become a new 10 billion-dollar local industry. to this goal, Yang Yiwu said: "The industrial planning of 200,000 mu can certainly be achieved, but the quality of 200,000 mu, I think it is difficult to have security." Li Jun is more cautious: "This is a potential market, but it is also in urgent need of regulation."