Overall consumption in the upgrade, paint industry is still a sunrise industry

- Interview with The chairman of Guizhou Yuyu Investment Co., Ltd., Guiyang City Home Building Materials Industry Chamber of Commerce President Yang Xiaokang
In 1998, Guizhou Yuyu Investment Co., Ltd. Chairman Yang Xiaokang with their own keen insight, found that the real estate industry is gradually playing the main force of economic development, think that the paint industry must be a good future sunrise industry, so resolutely into the paint industry, this is 20 years.20 years of development of enterprises in Guiyang, Yang Xiaokang has always personally run his own company, he believes that God will care for and reward very hard-working people. And indeed, the company developed to 2018, the successful agent of Libang, Kiluber, Yankee, Mei Tushi and other paint brands, but also involved in high flooring, Pan Am flooring and other investments, strategic partners include Evergrande Real Estate, China Construction Three Bureau, China Construction Four Bureau, Hydropower Nine Bureau, Star Art Decoration, Industry Peak Decoration, Zhongze Decoration, Haida Decoration, Sichuan Hao Decoration, Home Decoration and other hundreds of companies

China.China Paint News this time had the honor to interview the chairman of Guizhou Yuyu Investment Co. , Ltd. , Guiyang City Home Building Materials Industry Chamber of Commerce President Yang Xiaokang, Yang always in the course of the visit, to share their unique insights on the paint market and the company's future plans.overall consumption in thein recent years, the development of the paint industry is unpredictable, resulting in a huge change in the direction of market consumption. In the face of huge changes in the market, Yang Xiaokang with a keen, professional industry vision analysis, from a number of angles to summarize, summed up four points.first, overall consumption is upgrading. Paint is a newly needed product attribute, but consumers have the potential to upgrade the quality requirements. Consumers are able and willing to pay higher prices for good products. In the domestic brand in the price of the Red Sea kill, imported paint but grasp the quality of customer resources., consumers pay great attention to environmentally friendly homewear. Environmental protection has become the bottom requirement of home improvement, so more prominent environmental performance will be more popular;third, consumers' emotional needs are magnified. The protection, durability, anti-fouling and other chemical and chemical properties of paint are gradually diluted, personality, beauty, modeling has become a new factor of consumer choice. Wall decoration "from flat to three-dimensional, from monochrome to multi-color" art paint has become a hot product., construction services need to be upgraded. The pace of life is accelerating, with more and more consumers changing from self-loading to whole packages;Cober planning to adapt to the market
whether a company can go far, not only to see the "leader" wisdom and social ability to cope with change, but also to have the thinking of the operation of the curtain, in order to have a decisive victory in the business opportunities.in this rapidly changing paint market, Yang Xiaokang has his own ideas. He believes that the company's reputation in the industry market depends on consumers, peers, decoration companies, upstream manufacturers of the degree of recognition of dealers, the future paint dealers must do a good job in construction services, improve delivery capacity of 2 dimensions of basic skills, become a veritable service provider. Products and construction will be more closely integrated, especially new paint products. It is no exaggeration to say that the future paint shop can not sell goods without professional construction. Delivery capacity is not only said to be construction technology, of course, good technology can do quality delivery. But the future retail dual-package business and large-scale subcontract business, the need for paint dealers to organize a large amount of coating services, which is the dealer must look ahead to the perspective.for paint manufacturers, we must lead dealers to open up the market extension. Last year to this year's market competition intensified, paint enterprises' main marketing strategy is "product expansion" and "channel expansion." In layman's terms, one is to develop more products to allow dealers to help manufacturers sell products, and the other is to increase the number of dealers through flat and dense channels. But not only is this not the cure, but it also breaks the existing balance of interests and is a destructive decision.an example. Libang company first discovered the refresh market segment, so first put into doing a good job of Libang refresh system construction and promotion, and then invite dealers to share. Create an increased business with dealers." engaged in paint sales for so many years, I feel the market is brewing a huge momentum for change. To cope with the future market development, the need for dealers and manufacturers to innovate together. Yang Xiaokang said.looking ahead to transformation
China's urbanization rate is still far below the level of developed countries, so China's urban real estate will prosper, the demand for paint will grow. Paint as decoration products, attached to the real estate market, as long as the real estate market health, paint market will not be depressed. "I'm bullish on the overall outlook for the coatings market, and of course there will be increased competition in the market; in particular, the product-centric competitive model will switch to a service-centric competitive model." Yang Xiaokang said confidently.in the company's future development, Yang Xiaokang made a detailed plan. "We represent Libang, which is increasingly centralizing the distribution of products to brands. This is the layout we do on a scale. To do imported ke and imported kilo is to do high-end value market; Providing consumers with higher-value products and services to gain true word-of-mouth; I think consumers are becoming more interested in both health and aesthetics when it's about wall coating. Diatom mud and art paint hatch through the market, there is still a lot of room for improvement. He told a reporter from China Paint Daily, "With the popularity of fine decoration, the coating market will be characterized by a "short head and a long tail". The gradual scale of the new housing coating business is a short-head market, the old house renovation business is highly dispersed is a long-tailed market. Short-head market by the customer by qualification, long tail market by word of mouth. The company will be professional construction technology and site management and worry-free after-sales service, to meet the future market pattern, to obtain a real reputation. Yangalso analyzed the segments of the paint market and made preparations and plans. "I'm more bullish on the high-end segments of imported coatings, the environmentally friendly segments of diatom mud, the aesthetic segments of art paints, and the service segments of coatings," he told China Coatings Daily. So in 2017 we've got the layout in order. We use different brands to segment each segment. Atinterview, Yang Xiaokang shared his business ideas and ideas with a reporter from China Paint News. "As urban integration progresses, the paint industry is still a sunrise industry, the gap between manufacturers is widening, and some manufacturers are naturally in a cruel queue," he said. As for ideas and ideas, can self-restraint for if you still exist in the paint industry, you must prove your existence with excellence, if you think you are still excellent, you must prove your excellence with success! It is expected that upstream units will establish marketing concepts that conform to market development, reduce marketing miscalculations, and establish a benign error correction mechanism. (Liu Liyan, China Paint News)