Overcapacity in the wallpaper industry has become the norm, and positive corporate transformation is Wang Dao

China Coatings Network
: Wallpaper industry development so far today, has gone through more than a decade of development path. After the previous round of large-wave of development, the industry's brands, the number of products increased dramatically, the production capacity process has become the norm. So how can enterprises actively change the occupation of the upper hand in the face of the general disease of the whole line?
smart consumers are more concerned with the creative design and alternative ideas included in the product, putting personal home life first in the selection criteria. As a result, creative enterprises are first in the entire wallpaper market. In this case, self-styled will inevitably lead to enterprises to go downhill. At any time to adjust the production concept, to meet the needs of consumers is the long-term survival of the enterprise. For wallpaper franchisees, should be through a sound market research so that wallpaper manufacturers, constantly update the design concept of upgraded products, to win the attention of consumers.
service level is the key that cannot be ignored today. The contemporary wallpaper industry has entered the stage of product homogenization. With the gradual maturity of production techniques caused by mass production of wallpaper products, the quality, price has been similar. However, for wallpaper, a light service-heavy product, there is a third aspect of development: improve service, improve competitiveness. In the face of more and more "lazy" consumers, single door-to-door is far from enough, if you can have a perfect decoration team, not only to solve the consumer transport difficulties, but also to solve the consumers easy to buy difficult to lay the dilemma. Therefore, in the product itself almost no difference in the market, through the promotion of soft power, strengthen after-sales service, is a good choice. Do a good job after-sales service, play a good emotional card, retain the old customers, your market will expected to show a breakthrough in the way of multiplication.
wallpaper is not yet a must-have home for many consumers. China's residents' economic level gradually catch up with developed European and American countries, compared with China's residents living standards are similar to the level of consumption of Japanese and Korean residents, China's wallpaper products have been more than the beginning of reform and opening up, the consumer acceptance rate has greatly increased. However, consumers are not really accepting wallpaper products, and the market as a whole is not yet mature. Therefore, there is no faster way for the industry to develop than to find solutions to the overcapacity bottleneck in the wallpaper market. In view of the current situation of overcapacity, it is the most direct and rapid way to expand the market by increasing consumers' acceptance of wallpaper products.
the wallpaper industry, not to reduce the scale of wallpaper production. "No one wants" is the real situation of "surplus". With the constant changes in the market, China wallpaper market manufacturers, wallpaper franchisees have not kept up with the pace of changes in consumer demand, precisely because the design does not meet market demand, production line product costs are too high, can not meet the expectations of consumers cheap, will not be as a "necessity" but "decorative goods" in the home market was eliminated.
demand for wallpaper is huge in China, but many companies have not yet unearthed this large number of potential customers, leading to fierce competition in the market. When the demand for products is strong, enterprises should seize the opportunity to improve the quality and service level of products, externally meet the needs of consumers and change consumer attitudes.