Paint blocked Export enterprises need to overcome three major levels

It can be said that no one in the world of Chinese manufacturing knows.
coatings
traditional manufacturing industry, many brands take advantage of the "Made in China" leap to the international. But in recent years, paint exports have become increasingly difficult. The globalization of the economy is destined for the international diversification of the domestic market. In this situation, paint export is blocked, export enterprises also need to overcome three major difficulties.Coating product innovation is not strong enough
paint product innovation in recent years, although not rapid development, this is also "to attack" the Achilles heel of the international market, but also means that the industry's path to innovation is not easy, practicality-based innovation, will improve consumers' desire to buy.
the international market for product personalization requirements are higher, if
coating enterprises
want to get rid of the development dilemma, to the international, strengthen innovation ability is the key. Throughout the paint market, good-selling coatings tend to be those that are convenient to use, not those that are maverick, have very different styles but have no use value.
market positioning is not clear
domestic paint exports are often blocked, there is another weakness is "brand positioning", market positioning is not clear is one of the important reasons. The personalized demand of foreign markets is more clear, which requires domestic paint to export, it must be targeted to adapt to the tastes of international consumers, and targeted design of personality products, powerfully shape the enterprise's products are different, give people a distinctive personality or image, and this image vividly passed to them, so that the product in the market to determine the appropriate position, therefore, who can find the right international positioning, who can win foreign markets.
labor market is seriously short
As we all know, China has always had the advantages of abundant labor resources and low labor costs, compared with developed countries, the advantages of labor costs are indeed incomparable. Paint production belongs to labor-intensive industries, forming China's paint industry innate labor cost advantage.
In recent years, due to rising costs such as wages and benefits, social security contributions, working conditions, labor intensity, rights and interests protection, the "infinite supply" of cheap labor has been red-lighted, and the days of "cheap unlimited supply" are gone. The serious shortage of workers in the labor market and the resulting "job shortage" has become another "bottleneck" in the development of the paint industry, the most important advantages of product exports are gradually lost, domestic paint enterprises into an unprecedented crisis.