Paint brand is "cloned" business owners do you dare to defend rights?

China Coatings Network
News: Now,
coatings
market competition is fierce, and product homogenization problems are gradually highlighted, "twin" products everywhere, but in today's increasingly discerning consumers, so many "thunder" products, how to make consumers willing to pay? And between the enterprise brands rely on plagiarism to promote product sales, there is no innovation,
coal coating enterprises
how can long-term "rooted" in the market? And if enterprises still dare not take up arms to defend their patent rights, how can they make themselves unique in the market?
homogenization is a relatively common phenomenon in China's paint industry, along with the development of the paint industry for more than 20 years, all the way to grow and grow, paint "cake" bigger and bigger, leading other enterprises to join first. But with the gradual development and expansion of the industry, some problems are increasingly prominent, homogenization is one of them. Homogenization in the paint industry, one is to expose the industry's overall design capacity is insufficient, lack of innovation is the most fundamental problem. Global
coating network
understand how fast and good the province of homogenization, so that plagiarism, cloning once became the industry's main innovation, design mainstream; Second, exposed the existence of a clear gap in the protection of independent intellectual property rights, whether it is high cost of rights protection, or low infringement costs, the domestic paint industry behind the huge scale of capacity, there is homogenization behind the promotion, but also triggered a homogenization of capacity expansion frenzy, so that the paint industry all the way on the road of scale expansion, but do not know that has stepped into the vortex of overcapacity, but still like a frog of warm water.
because the industry to eliminate homogenization of laws and regulations are not perfect, paint enterprises on the one hand need self-discipline, on the other hand, more need to strengthen the protection of rights, to maintain their own rights.
first, use the law to protect their own interests. Industry insiders say that the law does have some loopholes that can be exploited by plagiarists, but more reasons, or because some paint companies themselves original strength is not enough, especially some small and medium-sized paint enterprises, in order to save costs, and embarked on the "plagiarism" road. Therefore, adhere to the original paint enterprises need to register the original products, and the use of legal means to protect the original products, for plagiarists should also take the initiative to use legal means to sanction.
, enterprises are strict with their own non-plagiarism. Plagiarism in addition to short-term benefits, for the development of enterprises harmful powerless, plagiarized paint products can not become the core competitiveness of enterprise development. Therefore, paint enterprises need to face up to the problem of plagiarism, adhere to the original, do belong to their own brand concept of paint products.
, with good word-of-mouth to help enterprise development. Word-of-mouth refers to the consumer's evaluation of the enterprise, is the consumer and the brand after direct contact or indirect contact, the brand produced awareness, so word-of-mouth can not be copied. Paint enterprises for brand reputation should be valued ten, to ensure that consumers can improve the user experience.
In short, on the one hand, paint enterprises need to strengthen the enterprise's sense of innovation, strengthen the enterprise's innovation ability, on the other hand, enterprises need to increase the strength of rights protection, in the plagiarism of the market environment, paint enterprises can not sit idly by, so that the ultimate damage is their rights and interests!