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China Coatings network
: "Customers are God" explained the importance of consumers for enterprise development, and now, consumers turn into a business "lover." Throughout the current
coatings
market, homogenization has become a major obstacle to enterprise development, because consumers focus on the product itself, therefore,
paint enterprises
should treat consumers as "lovers", and strive to create "diamond" products, and strive to become the industry intimate brand, so as to get more consumers "heart."
for coatings companies, analyzing the situation of competitors is an essential part. However, with the increasing competition in the market, the transformation from focusing on the enemy (competition) to focusing on the lover (consumer) is the only way for the development of coating enterprises. So, after paying attention to the lover, what should be taken to impress the lover? Some people think that there is no doubt that there are different forms of diamond ring.
through combing the development trajectory of the building materials home industry, it is found that the core force that really drives some leading enterprises to continue to lead the industry trend and attract the attention of consumers is a good product to meet the needs of consumers of different eras. It is also thought to be the current paint company to attract lovers of the "drill ring."
for paint companies, how can we create a favorite lover of the "drill ring"? Some people in the industry suggest that after a large number of consumer demand research and user feedback collection, to "the heart of artisans" from a consumer group of "pain point" to solve the problem, breaking product homogenization is the focus of the development of the paint industry. Therefore, coating enterprises need to seize the Internet era of consumer demand personalized, differentiated trends, to launch a future-oriented, user-oriented product and solution innovation.
In addition, for the current coating enterprises, not only satisfied with the introduction of a user can hit the 'pain point' and demand for a good product, but also have enough capacity and level through the creation of good products, to users and families to pass a high-quality lifestyle. In the release of technological innovation capabilities of large enterprises at the same time, to achieve from the user satisfaction and surprise good product layout, through the continuous innovation of differentiated product functions and technology, so that consumers feel the culture of paint enterprises and the continuous care of products, which is the foundation of the development of coatings enterprises.