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China Coatings Network
News: Advertising as a
coating enterprises
an important part of the promotion, this way is not only favored by enterprises, but also attracted a large wave of consumers to buy products. However, on September 1st, the most stringent Advertising Law, some of its provisions on advertising made the most stringent provisions, which advertising as the main mode of
coatings
enterprises to come to a huge challenge, enterprises in the choice of advertising language need to be more careful. In this case, how should paint enterprises do advertising promotion?
well known, advertising now has the suspicion of over-exaggeration, each brand has been labeled with the limit words. In order to fully attract the attention of consumers, some enterprises have to use this self-proclaimed way to exaggerate their brand value, indeed, this also brings good benefits to enterprises.
, however, the new advertising law explicitly prohibits such extreme words, which is believed to leave some corporate advertising facing a shuffle. The era of self-touting is over, and brand self-centered hyperbole and bragging advertising will be restricted and punished. In the future, brand paint must face consumers with real advertising, with the most sincere heart to approach consumers, so that products and brands in line with each other, in order to be more trusted and welcomed by consumers.
a major flaw in the promotion of advertising, that is, in the process of publicity false advertising. In this era of alternating media between old and new media, it is becoming more and more difficult for brands to gain consumer acceptance, and if false advertising is booming and the advertising environment is getting worse, the environment in which brands gain trust will naturally deteriorate. But now the new advertising law will make false advertising nowhere to hide.
brand
in order to escape the vortex of false advertising, we must strictly follow the provisions of the new advertising law, the most honest advertising.
no matter at any time, advertising can not be separated from new ideas, because only with new ideas can attract the attention of consumers, pale and weak advertising can only cause "a mess." A new era has opened, not ads are suppressed, but ads need to sublimation. Paint enterprises in the use of advertising promotion, pay attention to the use of new thinking, new perspective, to achieve new ideas.
, this is a brand-new era of advertising, advertising is no longer simple and rough, but with creativity to impress consumers. In this way, paint enterprises can get more consumers love, there is a good development prospects.