Paint dealers break through the bottleneck of the five strategies.

Paint
dealers only fully consider the factors affecting its development to ensure evergreen trees, which is why some
plorage agents
franchisees after several years of hard work can stand out, and some paint dealers work hard for more than a decade, still the same, earn only enough money to support the family? What is the reason for the gap between paint agent franchisees? The small editor of yumitu plant coatings believes that there are five main factors affecting the development of coating agents at all times. Please listen to the small details:
1. corporate values
speculation, windfall profits, false intentions, these can not put on the table behavior still exists in the development process of domestic paint agent franchisees.
have witnessed a paint dealer recruiting a regional salesman. The examiner asked the test taker a very practical question: "How do you treat your client?" The test taker is a fresh out of the school students, blood Fanggang, Shunkou replied: "integrity, for the customer's thoughts, for the company's own needs." "Who knows the examiner heard such an answer to the fire, said: "integrity has farts, to learn to fool, cheat, see people speak, hell talk, otherwise don't want to do a good job in business." "
sales staff in order to adapt to such an environment, will coordinate with customers, communication when doing something sloppy." In fact, it is these self-righteous smart people who end up losing out. Cheated the first time, the second time? How much will it cost to make up for it? This is why
good
brands are getting worse and worse in the hands of an agent franchisee.
to paint dealers, in enterprise management must have a positive spirit, respect for human feelings, reflect the credibility, spread the correct values of cultural connotation. Gone are the days when companies were declared bankrupt after a sum of money or a luring of money. Paint agent franchisee only a good cultivation of the market, enterprise development can be water into a canal, worry, effort.
2.
importance to talent, respect for employees is today's paint agent franchisee shouted a fairly loud slogan, but really how much?
many paint agents franchisee's sales staff annual salary of 560,000 yuan has become a common phenomenon, high can get hundreds of thousands or even 200,000 yuan, but also often the situation of brain drain.
For paint dealers, products, talent, network is the fundamental to their survival, talent instability will often lead to temporary or partial paralysis of the sales network, which is common in the marketing world. The hegemonism of individual bosses, the individual heroism within the enterprise and the imbalance of management are all the reasons for the brain drain.
3. System management
the development of domestic paint dealers can be summed up in three sentences: the 1980s by courage, the 90's by capital, the 21st century by management. Paint agent franchisee must have their own advanced marketing management system, strict control of the execution of consistency, rationality, institutional, systematic.
For example: the financial department should not only be responsible for the operation of funds, but also to do a good job of account management, to assist in sales, the Ministry of Commerce not only to do a good job of customer management, but also to do a good job of order management, product management, warehousing department not only to do a good job of best-selling goods, unstayed goods, residual goods inventory management, but also timely summary feedback, logistics department not only responsible for distribution work, but also understand order planning.
although on the face of it, each department is independent of each other. However, in practice, we must communicate and assist each other in a timely manner, so as to have the opportunity to transform from the original transit operators into marketing operators, for manufacturers, downstream outlets to provide professional services system, to become the market manager and leader.
4. Development planning
many paint agent franchisees are eager to agent more good paint brand products, or have a larger regional agency, but why never consider their own financial arrangements, personnel placement can be in place, can meet the requirements of manufacturers?
small editor know the boss, heard him say he personally contacted such agents, may take into account the operating costs, profit margins, find ways to increase the two brands of agency.
in their view, this can save more storage, travel, wages and other expenses, and a number of brands more profit, can not bright in the East and the West. Who knows to get around, warehouse increased a few, business added a few, the benefits did not increase much, but caused funds can not be quick turnover, inventory backlog imbalance, best-selling brands have no money to buy the results, almost lost agent qualification, had to real estate, cars and other mortgages to maintain capital turnover.
is not that the bigger the spread, the higher the profit. Many well
-known
coating enterprises, it is because of crazy extension, expansion, resulting in their main products weak, in the market competition, the impact of decline. Paint dealers should first of all their main management of paint products to do fine, do fine, stronger, bigger, and then plan for greater development.
5. Product portfolio
for paint products marketing means used well, not only to prevent price war, goods, but also to consolidate the sales network of centring force, strengthen the influence of the terminal. Therefore, in the merchant distribution agent between a variety of products, the most important thing is to consider the combination between products. In this way, when selling, not only can pull each other and promote sales, but also can use the complementarities between products, adjust the speed of commodity turnover, accelerate the return of funds.
the more careful the product portfolio of the paint distributors, the more they can strengthen the channel operation ability, produce economies of scale, save costs and create profits.