Paint e-commerce into the village fire fighting, still need to cross too many road bumps

China Paint Network
: Since Taobao, JD.com and other rural nuggets, the topic of e-commerce in rural areas suddenly caught fire. Indeed, e-commerce in China has been developing for more than ten years, but the cake in rural areas has not been excavated, and along with the growth space of first- and second-tier cities has become more and more limited,
coatings
e-commerce to expand the three-line below the urban and rural markets, it is of great strategic significance.
from domestic price competition to overseas purchases, e-commerce giants can be described as white-hot. Just at the critical moment of your death and my life, the e-commerce giants burned the war to the vast rural market. Insiders predicted that "the network in rural areas has been popular, coupled with the promotion of the mobile Internet, rural people on the Internet consumption, has slowly become a trend." "And almost all e-commerce companies are salivating over this huge market.
same time, for
coating enterprises
for the first and second-tier market competition has been quite fierce, in the pattern of the beginning of the current, want to put another foot will certainly cost a huge amount of human and material resources. And the vast rural market is not, a huge proportion of the population, broad consumer demand, blank market space, all are not to attract paint enterprises channel sinking reasons. And e-commerce enterprises directly put the ideal into practice, paint enterprises can certainly find a certain mystery from their actions.
Ali Institute predicted that by 2016, the size of the country's rural online shopping market is expected to grow to 460 billion yuan, becoming a new growth point in the online shopping market. In the past three years, the proportion of rural online shopping consumption has also been increasing, taking Taobao online shopping data as an example, Taobao's share of rural consumption has increased from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014. It is understood that as of December 2014, the number of Internet users in China reached 649 million, of which the number of rural Internet users has reached nearly 200 million.
rural promoters became an important grip on the sinking of JD.com channels. Through the incentive mechanism, invited to understand online shopping, good people, influential rural consumers to join the JD.com e-commerce team, e-commerce to the countryside to become the main force. The number of rural extension workers has increased rapidly, according to the plan, in early March 2015, JD.com will exceed 3000 rural extension workers, the number of service centers opened 30, covering more than 50 counties and cities. This figure will directly drive the growth of rural orders, for more rural consumers to enjoy convenient online shopping services to provide data support.
, industry insiders said that rural areas are China's information technology short board, but also the greatest potential, the current growth rate of China's Internet users has slowed down, the future main growth space in the countryside. Despite the large size of the rural market, the particularity of the rural market means that it is not easy for e-commerce enterprises to enter the countryside. At present, there are two market dimensions in the development of rural e-commerce, one is the export of agricultural products, that is, the product "upside down"; Second, online shopping into the village, that is, the product "down." However, no matter from which level to develop rural e-commerce, we need to break the traditional trading habits in rural areas, high logistics and distribution costs, e-commerce talent shortage three bottlenecks.
in short, coating enterprises want to develop the rural market, but also from breaking the traditional trading habits, solve high logistics costs, the establishment of sales service terminals in three aspects. E-commerce giants dare to be the first, paint companies can not be followed by a piece of the pie. However, the determination to have, how to put into practical action, but also rely on the paint enterprises themselves to ponder a bit.