Paint e-commerce problems frequently online shopping quality needs to be strictly controlled.

China Paint Network
: With the development of the Internet, e-commerce is popular in all walks of life, and online shopping is gradually becoming a consumer accustomed to shopping. But in fact, a variety of online shopping problems emerge endlessly, of which the most headache for consumers is the issue of after-sales protection, followed by product quality problems. Many online shopping problems in the
coatings
industry is also frequent, which should attract the attention
of
coating enterprises.
All along, we have thought that online shopping consumers are more sensitive to low prices, more concerned, so that many touch the net of the paint merchants focus on the low-cost model, low-cost promotion, no exercise, no bottom line to engage in price war, such as Tmall Double Eleven, JD.com 618, Suning store celebration and so on, in fact, play is low-cost temptation. However, this survey tells us that consumers are changing, their sensitivity to online shopping prices is decreasing, and the quality of products, service experience and after-sales protection requirements are constantly improving, it can be seen that quality, quality, standardized management to win the network market is coming. This transformation, will pry the entire coating e-commerce market pattern, a number of already owned brands, with high-quality products, is ushering in excellent transformation opportunities and growth opportunities.
when, talking about e-commerce, the Internet market, multi-choice, low prices have been tearing up the label, paint e-commerce seems to escape this positioning. However, with the continuous improvement of consumption levels, simple low-cost tactics have been unable to pursue quality, taste of high-end consumers, especially when the product counterfeit and shoddy problem more and more see the end of the report, the price has become the paint e-commerce market pseudo-proposition, more consumers in making consumption choices, more cautious, more concerned about quality, in addition to more inclined to the traditional common strong brand, but also through multiple channels to comprehensive comparison, will eventually complete the purchase process.
, price is no longer a consumer concern in paint shopping. The reason is very simple, paint is a valuable item, involving long-term use, related to safety, and even related to the health and safety of the family products. It is different from the short-term use of fast consumer goods, clothing products, a good paint, can ensure home safety, and a poor quality door may affect home safety, and even because of formaldehyde and other toxic substances and endanger the health of family members. It is under the premise of this product attribute that price will not become the key to the purchase of coating products.
consumers don't just care about price, they demand the perfect shopping experience. This is the paint e-commerce brand, when consumers began to be able to fully accept large products online shopping, how to solve the brand price war? How to revive formaldehyde should exceed the standard, fake and shoddy market to bring consumers insufficient confidence?
years, quality issues have been the number one reason that hinders consumers' trust in paint e-commerce - many unscrum merchants do whatever it takes. Material non-conformity, color difference is very large, formaldehyde exceeds the standard, transport bump damage, high cost of return and exchange, rights protection difficulties and other issues frequently appear, see the end of the newspaper. Coupled with the lack of effective supervision of e-commerce, some online shopping platform threshold is relatively low, so that paint e-commerce fish and dragon mixed, good and bad situation has become the norm. There are countable online stores of unauthorized and blatantly counterfeit brand-name furniture, and these merchants have caused great harm to consumers by dumping fake and inferior furniture at low prices. The problem of counterfeiting and shoddy has become the main disadvantage
the healthy development
of the new coating network.
Conclusion: In the era of consumers "for the king", paint enterprises in the promotion of online products, should consciously control product quality, to create high-quality online products, do not let poor quality products through the Internet circulation, which is undoubtedly the damage to the corporate image.