Paint enterprise's excessive mode is not desirable quality is the eternal truth.

Yesterday morning, after the conclusion of the fifth session of the 12th National People's Congress, the Premier of the State Council answered the "315" question raised by reporters, "I and we are all consumers, all need protection of rights and interests, in network language: we want to give high-quality products 'praise', the bad adultererer 'pull black'." We work together to make our quality products more and more day by day, let our life better year by year. Thank you all.
10 years ago, a
-coating company
boss in a sound of doubt, "righteously" drink the hands of
paint
, but also smiling to show that everything is good. This "sad" behavior has gained a great news effect, "the boss drink paint" has become a popular word. Since then, the paint river and lake is no longer a day, subverting the historic marketing event is a wave higher than a wave, throughout the paint industry a thousand strange marketing events, who stand in the trend, who disappeared in the river and lake.
the paint you can drink?
phenomenon: a brand of paint in order to prove that the brand paint is indeed environmentally friendly products, even holding the paint bucket to drink up, which made people greatly shocked, the original paint can really drink.
truth:
latex paint
is a chemical product, latex paint is a chemical product, latex paint is a chemical product, the important thing is to say three times! It's not mineral water.
buy paint for painting, not for drinking. The role of paint reactions need to be displayed in a certain period of time after use, temporary safety can not guarantee peace of mind in the future, as a rational consumer products, directly into the family products, environmental protection is not to be ignored, consumers in the purchase, do not be misled by the concept of business speculation, this kind of eye-catching advertising may be a deep memory, but do not know the person who drank the paint, has been lying in the hospital washed several stomachs. Because even if it is pure natural paint, its ingredients are harmless to humans, but these ingredients are simply not absorbed by the human body, but also harmful to human health, do not try.
paint environmental protection can raise fish?
Phenomenon: a well-known national brand paint shop started a promotional campaign: in front of customers, open the sealed paint bucket cover, with spoons out of the nail cap large paint, the paint into the fish tank, the original clear fish tank became cloudy, water also became like milk, a few goldfish suddenly became hazy, but they still swim freely, as if there is no discomfort.
"Our paint can raise fish!" The fish's resistance is certainly not strong enough to show that the product is harmless to the human body. "Consumers will be suspicious in the face of promoters.
truth: "It should be said that goldfish in the paint does not tell what the problem, but a temporary appearance, and environmental protection or not on the edge." "It's hard for the average consumer to figure it out, but with the experience of Mr. Liu, a fish-breeding expert at a flower-bird fish market, it doesn't tell you anything." To know that fish and people's living environment is not the same, we often can see some fish in the contaminated ditch, still can live freely, put the fish into the paint, if the toxicity of the paint in the range it can bear, the fish can not die immediately, but will continue to survive. In addition, you go to buy paint, it is not possible to stay in a shop for a long time, can not follow the observation of the same fish situation, after a period of time the fish die will immediately replace the new fish, so it is not surprising to see fish swimming around in the paint.
intensive marketing is not desirable
"drink paint", "goldfish" is certainly eye-catching, paint products as drinks, cosmetics to promote, some businesses in doing such publicity, not only did not set up in the field "do not imitate" and other warning words, but also advocated "drinking paint" harmless, which is a serious misleading behavior of consumers. If a consumer listens to a merchant's propaganda about the use of these products, which is harmful to the body, the merchant is suspected of false propaganda.
Although after decades of development, the domestic paint market has become more and more mature, but with the
coating enterprises
increase,
coating brand
increase, but also brought about fierce competition in the market. And precisely the paint industry's big cake is full of long-standing sand field, not afraid of blood and rain farmers entrepreneurs. They are not restrained, of course, there are no stereotypes to follow. So there is no need to vulgar over-fire and other posture restrictions, they want only eyeballs, just visibility.
similar excessive marketing, in addition to harming the body, let consumers produce misinterpretation, but also disrupt the healthy and orderly competitive environment and economic order. For purely for the purpose of misleading consumers publicity behavior, on the one hand, the relevant departments need to rectify, on the other hand, paint enterprises also need to strengthen industry self-discipline.
Paint ring is not environmentally friendly, unhealthy, consumers do not recognize, relying on the comprehensive strength of enterprises, excellent quality of products and consumers' good reputation over time to form, not just businessmen think that "can you drink" can be judged, want to really stand in the paint industry, take the road of eternal truth, combined with innovative marketing behavior, can create worthy of recognition of the industry and outside the paint brand.
marketing is eye-catching, but excessive publicity, will seriously mislead consumer behavior. For paint enterprises, such marketing is not desirable, only to do a good job of consumer reputation and product quality, is the most important.