Paint enterprises need to weigh their own strength everything from the actual start

At the end of
, Xiaomi made another round of financing of $1.1 billion, with the company valued at $45 billion. Lei Jun said to "invest more than 100 enterprises" to build the entire Xiaomi ecological chain. Everyone is curious, in addition to mobile phones, wearables and other hardware, Lei Jun will cross-border investment in which market segments? Sources said that Lei Jun has quietly targeted the field of home decoration, trying to "use the Internet to renovate", and "love space" changed, become "Xiaomi home furnishings" just to verify this statement.
The play of Lei Jun is not a conclusion, but from the current "Xiaomi home" a series of development strategies, there are still a few points to say and think about the place! Anyway,
paint enterprises
need to weigh their own strength, everything from the actual situation, otherwise it will backfire, lift a stone to hit their own feet.
LeiJun will be "Xiaomi mobile phone" play feng shui, this is no doubt, and this target home improvement industry is not a day or two. As early as April 24, 2014, Xiaomi Leijun announced the launch of the "Xiaomi Router", the ultimate goal of the sword refers to smart home; Then, on September 28, 2014, the Levy family held a press conference at 751 Creative Plaza to announce that the Shunjun fund A round of investment, Lei Jun took another solid step towards the home industry; At the beginning of 2015, Shunwei Fund invested another 60 million yuan to transform "love space" into "Xiaomi home improvement", officially staying in the "Internet home improvement industry."
from this point of view, not so much Lei Jun this "outsider" stormed into the home industry, but rather Lei Jun is playing a big game! As for the specific tactics of the chess game, we can also learn from Lei Jun's usual tricks, which is exactly what
coals
and other home building materials industry to be aware of and think about.
the advent of Xiaomi mobile phone, Lei Jun has refreshed people's "price awareness" of smartphones, low prices here in Lei Jun seems to have no bottom line. It is reported that at present in Beijing want to order "Xiaomi home" service, to line up to 3 months later, Lei Jun once again proved himself in the silk group of "high popularity."
is true, the price war has always been a game that paint companies enjoy. But the low price, in the long run, can only make themselves into the industry's "disruptors", breaking the original law of value, will only let the market into the "out of control" of the mix. If domestic paint enterprises are also immersed in low-cost practices, will only make their products and brand image is labeled "silk", the accumulation of popularity will naturally not get the test of time. Dare to ask, can afford apples, how can you choose Xiaomi? As long as the silk pocket has money, the original view of consumption will be overturned, playing the "people-to-people card" of the low-end route will naturally be abandoned.
from this point of view, paint companies also need to take the high-quality high-end route, "silk economy" looks very fruitful, but also like a bubble, only a flash of spark.
Xiaomi Homewear this time in addition to low prices, but also throw out another noise - "20 days to complete", promised to complete in 20 days other home installation company 2 months of work, and the duration of unlimited area. In other words, 60 square meters 20 days, 120 square meters is 20 days. Grasp the attention of consumers, and create enough topics has been Lei Jun's usual "tricks." From Xiaomi mobile phone online limited pre-order, to the present 20 days home, Lei Jun can seize the pain point every time and use force publicity, "shantou" to do enough, not afraid of no attention!
of course, we do not deny that all walks of life need attention, need to promote publicity, the paint industry is naturally the same. But how far can you go by relying on gimmicks? It is understood that before Bai'an residence, the United States square have launched a low-cost home package, but ultimately all dismal end! In addition, the current industry home installation project contract duration is generally 90 days, Lei Jun cut this period by more than half. At almost the price of loss, over-completed a huge period of work, Lei Jun this "layman" in the end can not? It remains to be seen.
face of Lei Jun's play, as the home industry's "old predecessors", coatings and other enterprises also need to pay attention to its "outsiders", learn self-introspection.