Paint enterprises talk first and then talk about gold to strengthen emotional communication with consumers.

China Coatings Network
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coatings
years of development, production scale is growing, the industry strength is also getting stronger. But with the development of the industry, the competition between brands into the white heat stage, in order to break out in the tide of competition, the major enterprises have begun to make a number of solutions. So,
coatings
how to achieve brand differentiation competition?
when a consumer gives up buying a brand, people tend to think it's because of the poor quality of the product, poor design, and so on. In fact, not necessarily, because whether consumers buy a commodity depends not only on rational choice, but also on psychological and emotional factors.
with the improvement of people's living standards, the emotional aspect of the brand is getting more and more attention from consumers, and has become the basis for their evaluation of goods. Therefore, a good commodity not only provides people with material benefits that can meet their physiological needs, but also provides spiritual benefits that meet people's psychological needs.
advertising is not to sell cold products to consumers, but to inject an emotion to impress consumers, let them be emotional about our products.
in addition to meeting emotional needs, emotional sales include another equally important aspect, namely, meeting taste needs.
as an important element of modern home, paint in addition to space partition, anti-theft and other basic functions, but also the first impression of the first impression of the first element of the house, but also the owner of the living taste of the embodiment. And after 80, 90 as the main force in today's home wear market, they pursue the ultimate taste of life, the pursuit of different quality details and different style standards of interpretation of different personality and taste. Therefore, to meet the taste needs of these consumers, brand competition is particularly important.
a lot of paint ads today are similar, with the term "to ..., just..." as the "slogan body" of the fixed paradigm, which is called "behavioural dominationism" in advertising. The expression of slogan and behavior domination has seriously deviate from the consumption spirit of the new generation. When launching new brands for new people, companies should come up with a "concept" that resonates and then interact to turn this into a group experience.
, emotion is indeed a very good sales model, but also the door enterprises should be valued. Nowadays, the whole industry has entered the era of emotional consumption, paint enterprises if only rigidly, obsessively to emphasize the function and attributes of the product, but not to meet the psychological needs of consumers more, will gradually be eliminated by the market.