Paint enterprises: the four tips for shaping the brand

China Coatings Network
News: At present,
coatings
market competition is becoming more intense, the national environmental protection policy plus code, and
coal coating enterprises
face diatom mud and wallpaper before and after the attack, the living environment is getting worse. Therefore, paint enterprises find ways to seize market share, and shaping the brand has become an important magic weapon of paint enterprises. So how to successfully
brand
brand?
1, product image. Product image should work from two aspects: product performance, to ensure high quality under the premise, we must break through the barriers, do not take the homogenization route, improve the added value of products, improve the technical content of products. At present, many foreign paint brand enterprises in order to develop the Chinese market, but also actively looking for cooperation with domestic paint enterprises, cooperation with foreign enterprises not only to obtain its technical support, as well as product marketing, enterprise management guidance, at the same time for their own brand image is also a promotion. Product appearance, to be unique and easy to remember, can attract the attention of consumers.
2, service aspects. Brand image deeply into the hearts of consumers, a large part of the need for excellent service to obtain consumer recognition. The service needs to differentiate the value-added service from the four aspects of concept, environment, behavior and emotion. Speaking of service, perhaps many people will think of Haier's "sincere to forever", when Haier is by virtue of five-star service standards to obtain a good reputation, rapidly expand market share, from a loss-facing enterprise to today's home appliance giant, and was written into the Harvard case, which is also the first Chinese company to be written into the Harvard case. For ordinary consumers, most consumers do not understand how to distinguish between coatings, how to paint, which requires coating enterprises to do a good job of service to service to win the respect and recognition of the market. At present, from the whole industry point of view, all the better enterprises are more focused on service.
3, public welfare. Paint enterprises should actively participate in public welfare activities, enthusiasm for public welfare activities. Chinese has always had a good ethics of "dripping grace when the spring reports". Imagine, in fact, this is to cultivate consumers, the formation of a certain corporate image. Now people are poor, enterprises give favors, to the future do not do well people or a certain big project planner. More importantly, now is not the emphasis on "doing business is doing conscience", brand enterprises should pay attention to this problem.
4, Brand Story. The so-called story is an event that resonates with the hearts and minds of the masses. This aspect needs enterprises to cooperate with their own service work, the story is not big, but must resonate, can also be small drag big, through the continuous publicity of enterprises to arouse more people's resonance. Some events can improve the brand image of the enterprise. However, the spirit of "integrity as the basis for business" principle, should resolutely put an end to "nothing to do", "malicious speculation" and other vulgar practices.
believe that with the winning know-how, paint companies will be able to successfully shape the brand image. With the expansion of brand power, coating enterprises can also gain a foothold in the market competition.