Paint enterprises to find another way to change the trend is king.

China Coatings Network
: After years of precipitation,
coatings
industry is gradually maturing, but a variety of problems are also exposed. At present, although the paint market has the image of saturation, but if enterprises know how to dig deep can still stimulate the unlimited potential of the market. Therefore, in the face of the vagaries of the paint market, enterprises should change the trend, timely adjustment of development strategy.
, the paint industry has been showing a relatively depressed development trend due to the impact of the large economic environment. Many enterprises have not stood the test of the market as a melting pot, many enterprises either have a year-on-year decline or a crisis, why is this situation? On the one hand, the paint industry's response to the market and acumen is not enough, only to cause a crisis and even the result of closure, they change in market demand, still adhere to the rules, refused to adapt to the market, on the other hand, when the market tends to saturate, slow response, good cooling after attacking the market, these two states have also become the paint industry's two major diseases.
for
coatings
, there is nothing static in the world, especially the market environment, the unpredictable description is very appropriate. With the straight rise in housing prices, commercial housing, affordable housing (house prices second-hand housing rental) and other small households will become popular, small households gradually become mainstream, coupled with the current 80, 90 after the trend of personalization and youth, classical product style is not in line with the mainstream of the public aesthetic and age, fashion, personalized paint products have become a big heat. Therefore, it is particularly critical to adjust to market conditions.
in addition to this, insight into the market development opportunities, and targeted adjustments, but also paint enterprises in urgent need of efforts in another direction. Many enterprises in the face of e-commerce this fertile sales market, want to take root in growth, many enterprises have done so, before other enterprises involved in e-commerce, expand the paint market sales channels. In this market environment, there are also a lot of enterprises in the last year or two to react, began to wade into e-commerce. Obviously, this reaction is obviously slow, a little post-knowledge.
From the market timing point of view, the response rate is a few years late, there is a big difference, fallacy to a thousand miles, such as emerging markets (house prices second-hand housing rental) has reached almost saturated, when enterprises want to step in again, it is difficult. In general, as a long-term want to do strong paint enterprises, need to overcome the rule and slow response of the two major industry status quo, always maintain a market-friendly heart, a responsive mind and sense of smell, when the crisis really comes, can do gorgeous turn and change.
in short, in the ever-changing paint market, enterprises also need to change in a timely manner, unchanged will eventually embark on the road to extinction. Only when it becomes will there be a new way out.