Paint enterprises to protect patented technology, to protect the source of brand strength

China Paint Network
News: Now, the domestic
coatings
industry imitation plagiarism to a certain extent has become a trend, small enterprises imitation of large brands, large brands imitation of foreign brands. In the current market competition is becoming increasingly fierce background, many
coating enterprises
especially small and medium-sized scale, all think plagiarism is a very normal thing, and even some enterprises say, "do not copy, can still live?" Undeniably, innovation needs to learn from, but a "take-it-or-leave-it" frame is still so justified, such enterprises will not be able to go far. Therefore, coating enterprises must strengthen the awareness of intellectual property rights, strengthen the protection of property rights.
enterprises are the main body of the use of intellectual property rights, and of course, they are also in the leading position of patent protection. But the market environment is not optimistic, plagiarism, follow the trend everywhere, how to protect their legitimate rights and interests, paint enterprises should also use modern tools: "patents can be used as a shield to protect their own technology and products; It can also be used as a spear to combat infringement by an opponent. Patents are used well and have an unlimited effect on enterprises.
coatings companies need to be aware that once a patent application is successful, other companies will not be able to use it in any way without the consent of the patent owner, so the patent can play an exclusive role in the market. And patents are protected by law no matter how they are disclosed, and in some cases some professionals may have mastered the technology through some means, but after the technology has been granted a patent, the relevant personnel are not free to use the new technology and new products developed.
fierce competition in the chinese market, leading paint companies will turn their attention to the technology and methods to meet the market, in order to become a market leader, others may take the enterprise's products to apply for a valid patent. Therefore, the successful research and development immediately after the application, but also to avoid being preempted by others to apply for a patent.
Any patent is authorized by the government after examination, so in terms of quality must meet the requirements, paint enterprises in order to shape the brand, so that consumers see the patent logo on the thought of their own products, so in the quality dare not relax. Consumers in the choice of goods will choose the enterprise that dares to make a public commitment, therefore, from this point of view, patents are paint enterprises to consumers a heart, will increase consumer trust in the enterprise, will increase the brand identity.
in the future market competition, there is a patent has an advantage, can be unique, if only want to rely on others to live, then ultimately will only be "self-reliever, not worth the loss!"