Paint enterprises to win the future, do a good job of "four new layout" and then set off!

China Coatings Network
News: At present, the
Coatings
market is relatively chaotic, there are many shortcomings, such as:
coatings brand
more, but less well-known brands, product innovation is not
enough, lack of high
-end talent; Paint enterprises want to win the future, first do a good job of "four new layout."
With the deep development of the coating industry, although the first-tier urban coatings received the highest attention, but the first-tier city market is close to saturation, the second and third-tier cities it contains great market potential has been the major household enterprises generally concerned, the second and third-tier market will become paint enterprises to compete for the new layout of the market focus. The future competitive battleground of the coating industry will be transferred to the third and fourth-tier cities, it can be said that the third- and fourth-tier cities are the blue sea of the future paint.
in the region, the traditional developed region performance is still very strong, but with the rise of the central region, the development of the west and other national policies, the paint market has quietly changed, a new pattern.
, because of its geographical location in the coastal areas, the level of economic development ranks among the highest in the country, and its residents have higher income levels. Consumer acceptance of paint brands is also higher, so the middle and high-end become the consumer's preferred brand, and low-end brands and miscellaneous brands in this area will be phased out;
Central region with the gradual implementation of the country's "central rise strategy", the central economic level has been continuously improved, the cupboard paint awareness and desire to buy are rising, and thus promote the rapid development of the central paint industry, the central market has become China's most development potential and one of the largest consumer markets.
survey shows that in terms of brands, second-tier brands were the most popular with consumers in 2014, with more than half of the total, while third-tier brands ranked second with local brands, followed by first-tier brands at the bottom. Paint industry second-line brand awareness, productivity, channels, team four aspects of continuous improvement, price advantage is more prominent, therefore, second-line brands more favored. At the same time, from the 2015 Internet paint complaints related to the brand statistics, local brands and miscellaneous brands, although popular, but the probability of complaints is the largest, mainly because of this type of paint products in order to pressure low-cost, more choice of low-quality materials processing, so the quality of the most;
, the future market, high-end brands favored by consumers, the reason is that the price of high-end brands is relatively civilian, in most consumers bear the range. Although the third-line brand has a price advantage, but more complaints, cost-effective is not high. In addition to brand selection, consumers pay more attention to cost-effective. In the long run, mid- to high-end brands will dominate the future market, and miscellaneous coatings will gradually be pushed out.
with the demand for talent, the paint industry talent is in short supply of tension, the supply of talent is far from meeting the needs of paint enterprises. Second, the education is not high. At present, the entire paint industry lack of high-end talent, paint enterprises when the initial development of the entry threshold is low, the academic requirements of talent is not high, resulting in the industry homogenization, cottage and other bad atmosphere difficult to control. Third, there is not enough work experience. Due to the low threshold to enter the paint industry, the paint industry initially due to a large number of lack of talent and reduce the demand for talent, temporarily alleviate the pressure of the talent gap, but in the long run will lead to a decline in the level of the entire industry.
in general, the paint industry in 2015 will usher in its own spring, of course, bathed in the sun at the same time, but also by the enterprise's independent innovation, brand investment and construction, after-sales service and other dark clouds. However, as long as the paint industry, grasp the layout, for full strategic consideration, will certainly win in the future.