Paint enterprises to win the market, "greening" marketing thinking

China Coatings Network
News: Just after the Spring Festival, many terminals
aod coatings
storefronts are still a red hot weather, but in the new year,
coatings enterprises
to take the green route is the right choice, through the development of new technologies and new products conducive to environmental sustainability, for consumers to achieve green and healthy way of living and consumption, effectively establish a green image of the enterprise, so as to improve brand reputation and expand the influence of the brand.
With the continuous improvement of people's living standards, simple eating and living has been unable to meet the needs of consumers, personality has become a hot spot for consumers, consumers' consumption concept from the past one-sided pursuit of commodity prices began to green, environmental protection consumption, the pursuit of the cultural connotation of goods transition. Paint enterprises should also comply with the changes in consumer consumption concepts, and actively introduce environmental protection, and in line with the needs of consumers, the use of green marketing means, green products will be promoted deeply into the people's hearts and minds quickly win the market.
Green marketing has become a new mode of enterprise marketing means, which refers to a management process in which the enterprise meets market demand by means of purposeful and planned development and exchange of product value with other market subjects in order to achieve the unity of economic interests, consumer needs and environmental interests. Compared with traditional marketing, green marketing is oriented towards the sustainable development of human beings, and it pays more attention to social benefits and social responsibility. Paint enterprises to implement green marketing, often from product design to material selection, packaging materials and methods of use, transportation and storage methods, until product consumption and waste disposal in the entire process always take into account the environment, society and the impact on consumers, to save resources, safety, health, pollution-free, in order to safeguard the overall interests of the whole society and long-term interests.
The concept of green has long been deeply rooted in people's hearts, but green consumption for consumers is still a blank area, enterprises in the process of green product publicity, coating enterprises should be based on the long-term, so that consumers understand the importance of green consumption, guide them to pursue health and human ecological balance, identify with green products.
new year, paint market with the arrival of the decoration season, enterprises spare no effort to promote promotional products, ushered in the New Year's open red. But for the rapid development of enterprises, short-term hard-working promotion will not bring too much profit to enterprises, so in strengthening product publicity at the same time, enterprises should vigorously promote green products pre-sales, after-sales service, such as pre-sales personality design, after-sales health services, etc., should be integrated into the strong "green" atmosphere, so that consumers really appreciate the difference between green services. It can be said that only by taking the lead in establishing the concept of "green marketing" and putting it into practice can coating enterprises stand out in the future market competition and become the leader in a new round of market competition.
, as consumers increasingly pursue healthy living, and consumers rational consumption awareness awakening, the paint industry this "green storm" will only become more and more prosperous. Therefore, paint enterprises now have to do is to update their thinking, from simple product greening, to pre-sales after-sales service overall greening, leading consumers green consumption.