Paint enterprises win the market to improve the service "gold content" as the focus.

China Coatings Network
News: With the development of the Internet, e-commerce to lightning can not cover their ears swept all walks of life, but by the
coatings
product characteristics of the impact of e-commerce development needs a longer adaptation time, therefore,
coating enterprises
can not head into e-commerce. Industry professionals believe that paint companies can more effectively create profit points by increasing the "gold content" of their services.
for paint products, in the process of online shopping, the general public will pay attention to customer evaluation, affected by word-of-mouth effect. Paint stores can not give customers transparent quantitative evaluation, but can give customers more solid service than online, commitment. For example, the return system, quality three-pack commitment, points cashing mechanism, serious problems such as door service. Paint offline service, commitment if spelled online, can win the consumer's real-life shopping, but also win some online customers reversal. Some professionals pointed out that paint stores can provide gold-containing offline services, will become one of the store's favorable competitiveness.
For paint store operations, offline shopping consumers, most like to carefully select, in-depth compared, before making purchasing decisions, especially for the elderly, shopping carefully conservative. Paint stores to seize this group of customers, because they may be the most loyal customers, their services to be more careful, to withstand tossing, must not complain about the customer's "toss." Imagine that the service of the brick-and-mortar store is still not up to the service of the network, which is a shame. To be inclusive of consumers, you can win loyalty. If even such groups can not catch, paint stores how to survive? Customer's "tough" picking is actually only a superficial phenomenon, it exposes the deep-seated problems in in-store commodity management, just need stores to optimize product management, increase service efforts.
well known, Undersea Fishing is an outstanding representative of the "user-centric" of offline brick-and-mortar stores. Putting aside the offline physical stores themselves product characteristics and regional differences, underwater fishing and so on really let consumers pursue the essence of what? They are better able to meet the needs of consumers. Therefore, those who strive to find the customer's inner needs, just right to meet, and do a good job of pre-sale, medium and post-service coating stores, will certainly win customer loyalty, standing in the forest of competition, headwind growth.
, in the context of the rapid development of e-commerce, coating stores are still an important support for the development of coating enterprises. Paint stores can only stand out in the competitive forest by continuously increasing the "gold content" of their services.