Paint industry development of new power "smile curve" at both ends of the development

China Paint Online News News
At present, China's home market demand is decreasing, Chinese manufacturing is facing a series of problems, overcapacity caused huge losses. The pace of the traditional manufacturing industry is getting harder and harder. At the same time, the development of the paint industry is facing the same challenges, when the once brilliant fade, the paint industry's growth of new impetus?
Smr. profits and sales" after-effects make enterprises difficult
At present, the traditional manufacturing path represented by "thin profits and more sales" is gradually fading, once the advantages become a disadvantage, no brand, lightning same-sex strong, low value-added and other "relics" make the traditional manufacturing industry more and more difficult. Under the background of the rapid structural reform on the supply side, paint enterprises should change their business ideas, focus on increasing investment in talents, technology, knowledge, information, brand and so on, optimize investment projects and product structure, and improve the efficiency of enterprise management. Rely on reform, transformation and innovation to enhance the growth rate of all factors, cultivate new growth points and form new growth momentum.
This is necessary to promote the reform and upgrading of the paint industry
In addition, the paint industry should do its utmost to mobilize a variety of social resources to cultivate high-tech enterprises and well-known brand enterprises, in order to achieve the breakthrough, transformation and upgrading of the paint industry; At the same time, we should vigorously develop the Internet and mobile Internet, realize intelligent manufacturing, seize the commanding heights of international market competition, promote the supply-side structural reform of the paint industry, improve the quality and efficiency of enterprise development, and open up a "new blue sea" for the innovation and development, transformation and upgrading of small and medium-sized paint enterprises.
integration of social resources in order to achieve the ultimate customer experience
to promote the transformation of paint enterprises to the integration of manufacturing and service trade, accelerate international production capacity cooperation; It is a new trend in modern manufacturing industry to promote the new concept of paint manufacturing service, which closely ties manufacturing with service. And to promote the manufacturing service industry, is to adopt the light asset model to the "smile curve" at both ends of the development, on the one hand is research and development, on the other hand is the brand marketing of sales, research and development should integrate international advanced resources, sales also need to integrate social resources, so that we can concentrate on the customer experience to the extreme.
paint enterprises want to break through the development, promotional activities alone is far from enough. Promotion is only a way to represent the enterprise marketing, if you really want to continue long-term development, the enterprise still have to "hard hands" from the product up and down. Strictly grasp the production of paint products, not to ignore the after-sales service. Do behind the scenes in front of the stage to develop together!
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