Paint industry expervetive marketing online and offline two-handed grasp

China Paint Network
: Did you buy online today? Now become a true picture of many people's lives, and the past asked "have you eaten today" as common. It can be seen that the habit of online shopping has had a profound impact on most consumers, and even changed the shopping habits of consumers. Online shopping is in full swing, offline brick-and-mortar stores are worried, but the seemingly confrontational situation is turning
the
coatings industry. The paint industry's exper experienced marketing captures the hearts of consumers, and the online and offline cooperation model is successful.
online shopping boom forced offline brick-and-mortar stores to start changing, and the cruel fate of being eliminated without moving forward has led brick-and-mortar stores to find ways out of trouble. The popularity of online shopping is a change in consumer spending habits. Brick-and-mortar stores need to understand the root causes of consumer change in order to re-lay out and win the initiative. Consumers prefer to change their habits to cater to online shopping, nothing more than online shopping malls have been able to meet shopping needs, but also more attractive. But online shopping also has a fatal weakness - not being able to buy a pre-purchase experience. Especially for the coatings industry, the consumer experience is even more important. Purchase furniture needs to experience comfort, purchase bathroom products need to ensure after-sales installation, purchase wallpaper cloth needs to ensure that the physical and picture match ... The coatings industry is unique.
to the paint experian marketing, walking in the forefront of the industry's most successful example, non-IKEA coatings are not. IKEA Paint has only six malls in China, but its loyal fans are scattered in every corner of the country. IKEA Coatings Experian Marketing has become a loyal fan of IKEA Coatings by subtly allowing consumers to unknowingly embrace the life philosophy of IKEA Coatings, including brand culture and design ideas. At IKEA Coatings, you can easily see the consumers who come to experience it, especially at weekends, when IKEA Paints is head-on. What consumers who buy paint products need is naturally to get a comfortable coating experience and buy the most suitable paint products. IKEA coatings allow consumers to choose their favorite paint products, or beds, or sofas, or lighting, all of which can be tried out in stores, which encourages consumers to get the most direct and realistic paint experience. And that's what consumers do when they go shopping at IKEA. IKEA has been entering the Chinese market for many years, and with this leading concept to harvest countless loyal customers, it is really worth the domestic
coatings enterprises
reflection. Of course, the rise of online shopping malls has accelerated the pace of reform of paint companies. As you can see, paint companies have opened a paint experience museum, so that brick-and-mortar stores not only become product showrooms, but also become the best place for consumers to experience on the ground. Predictable, such a humane transformation can make most consumers re-invest in the embrace of brick-and-mortar stores, after all, this is indeed online shopping can not replace the hard injury.
return to brick-and-mortar stores, how to firmly capture consumers is a challenge. Not only from the impact of the online mall, many brands, stores will also join this fierce market competition. Sun Tzu's Military Law contains many strange tricks, strange tricks, because shopping malls such as the battlefield, but also has always been regarded as a treasure trove by merchants. Therefore, how to use the right strategy to win more consumers will be the key point.
On May 16th, David Nantong Wood Custom Paint Experience Hall opened in Nantong Bai'an Yijia, covering an area of 350 square meters, with different styles of home furnishings, respectively, showing the current favored high-end owners of wood custom coating products, such as David Amati wooden doors, wardrobes, bookcases, cabinets, stairs, wine cabinets, wood finishes and other products. Life situational display will be the concept of "home" to show, so that consumers have a more intuitive vision and feeling.
April 30, Tao overall paint Qingdao Wanying City store reboot curtain, attracted the paint industry, new and old customers of widespread concern. This is also Tao's overall coating strategy upgrade after the new work, within reach of the international style, unique overall coating services, will bring Qingdao consumers a new coating experience.
from the above latest paint enterprises dynamic understanding, the opening of paint experience museum has become a trend. In order to attract consumers to experience, online promotion and publicity is indispensable, so that the Speed and spread of the Internet has become the most effective means of promotion. The offline experience hall is responsible for making consumers satisfied and successfully retaining consumers. A successful paint experience museum has what elements, covers an area must have certain advantages in order to accommodate a more comprehensive paint products. The Paint Experience Museum also has features that allow consumers to favor the coating culture concept conveyed by your brand. Of course, its own products are the most critical. Good products can make consumers satisfied, from the foundation, to high-quality products to win the hearts of consumers, so as to lay a solid consumer foundation.
summary: the particularity of the paint industry, lies in the paint products as anti-consumer products and expensive, no field experience and examination difficult to make consumers determined to buy. Therefore, the paint expervetive marketing can achieve strategic success. Combining offline paint experience halls with online shopping malls seems to be becoming a trend in the paint industry. It's not an online mall, it's not a dead-end brick-and-mortar store without reflection. More and more coating enterprises realize that the combination of offline and offline O2O is the mainstream of industry development. As you can see from the new Paint Experience Hall in the paint industry, paint companies are no longer passive. The power of the online mall can not be abandoned, offline experience hall advantages should also be mastered.