Paint industry, furniture industry exhausted the power of the flood to promote environmental protection, this thing can really be done?

China Coatings Online News: Green
has always been a hot topic in the paint industry and furniture industry, especially recently. On August 5, the 12th Guangdong Furniture Industry Economic Work Conference and green furniture industry alliance was held in Guangzhou. It is reported that the Green Furniture Industry Alliance is "green furniture, innovation and development, improve quality, guide consumption" for the purpose, by furniture, paint, artificial board and other industries of outstanding manufacturing enterprises, as well as product quality testing institutions, certification institutions, scientific research institutions, institutions of higher learning and other units voluntarily composed of non-profit, non-independent legal entities.
The author gets the news, after the establishment of the green furniture industry alliance, on the one hand, will focus on the furniture industry upgrade demand for merit-based joint efforts to build furniture green, environmental protection, ecology, recyclable development of the industrial chain, pay attention to strictly the source quality of furniture materials, emphasizing the design, materials, production, finished products, marketing, service process of green, promote the strong alliance among the members of the alliance, the implementation of the furniture industry "increase variety, improve quality, create brand" strategy, create a good market environment. On the other hand, will be around the furniture consumption upgrade demand to guide consumption, to provide consumers with a green consumer experience. It can be seen that the alliance initiative is the furniture industry's entire industrial chain of green environmental protection development, which is a common saying, but in the form of the formation of a coalition to put forward more solemn matters.
see that there must be a question mark in the heart: although environmental protection trend, but the traditional furniture industry has really reached the threshold of joint appeal implementation? Speaking with data, the author takes the furniture industry more developed Guangdong Province to distance, according to statistics, in 2015 The total value of furniture sales in Guangdong Province 382 billion yuan, an increase of 32.6% over 2011 288 billion yuan; This figure looks good, at least increased, but according to the Guangdong Furniture Association President Wang Ke at the meeting released the "13th Five-Year Plan" for the furniture industry in Guangdong Province, the 12th Five-Year Plan period of the furniture industry in Guangdong Province can basically be completed, but by 2015 in terms of total sales and exports have not achieved the target. This has to make people doubt that the furniture industry in Guangdong Province began to go downhill, the "13th Five-Year Plan" opening year of 2016 and even the next few years, the trend of the furniture industry, worrying.
Uniquely, under the trend of green environmental protection, on July 7, 2016, during the 2016 China Paint Brand Event, the "Zhejiang Green Building Coatings Alliance" was officially launched and the "Zhejiang Province Green Environmental Declaration" was issued. Zhejiang Province Green Building Coatings Alliance and Guangdong Province Green Furniture Industry Alliance similar, emphasizing around the construction paint consumption and upgrading needs, to create a green environmental protection, recyclable development of the industrial chain, to achieve construction, coatings and other upstream and downstream enterprises for effective docking, optimize the allocation of resources, accelerate the transformation and upgrading of enterprises, to provide consumers with environmentally friendly, healthy building coatings products and services.
now the traditional industry is not in line with the formation of a green alliance, compared to the lower data of the furniture industry, the paint industry situation? In 2015, domestic paint production reached 17.1757 million tons, an increase of 4.2%, with total sales of 386.757 billion yuan, an increase of 7.1%, the second period of low growth in the development of the coating industry in more than 10 years. The latest data show that from January to June 2016, the total paint production of enterprises above the national scale was 8.4149 million tons, an increase of 6.4% year-on-year. Among them, the top three cumulative outputs from January to June were still in Guangdong, Jiangsu and Shanghai, reaching 1.4691 million tons, 1.0979 million tons and 916.8 million tons, respectively, an increase of 1.9%, 2.5% and 0.2% year-on-year. In addition to these three traditional coatings, most provinces and cities in January-June coating production maintained a growth rate of more than 5%, of which Sichuan paint production reached 686,000 tons, a growth rate of up to 20.54%; Tons, up 11.16% YoY; Hainan paint production reached 204,000 tons, an increase of 21.4250%; and Gansu paint production reached 882,000 tons, an increase of 667.53%.
Guangdong, Jiangsu, Shanghai, the three "giants" growth rate is not even comparable to the level of the new economic normal, but also far below the national level, compared with Sichuan, Gansu these places can be said to be a high-speed progress, but this can be attributed to the paint industry regional development imbalance, these places before the base is not high, just entered a period of high-speed growth, naturally can not be compared with the top three provinces and cities.
coating industry and furniture industry is closely related, can be said to coexist, and people in both industries have been people to the importance of green environmental protection, through the establishment of green alliances and other ways to restrain the industry is a firm confidence to take the environmental protection line performance. As Zhao Xinxin, president of the coatings branch of Zhejiang Adhesive Technology Association and chairman of the Zhejiang Green Building Coatings Alliance, said, the development of green building coatings has become an irreversible trend, the establishment of the Green Building Coatings Alliance, for the development of construction, coatings and other industries have a positive significance, the establishment of the alliance will promote green ideas in the construction coatings industry, improve environmental awareness, build an effective communication platform between the members of the Alliance, and at the same time through industry self-discipline, further standardize market behavior and guide the sustained and healthy development of the industry.
The author believes that in adhering to the green environmental protection, take the road of sustainable development under the general principle, the paint industry and furniture industry enterprises should also come up with a strategy to treat the new economic normal under the industry market:
First, the paint industry and furniture industry closely linked, strong joint cooperation is a choice. As a relationship between upstream and downstream, familiar with each other's industry and market conditions, may be able to open up new markets, such as in the furniture coating this piece, some time ago Beijing, Shenzhen and other places of furniture enterprises have started the "oil to water" time, tu enterprises have also stepped up the transformation and upgrading, to help the reform of the furniture industry.
Second, as mentioned above, China's paint industry and furniture industry regional development is very unbalanced, some just entered the "new economic normal" time, some of the development as day and day, the development of no unified template, the popularity of environmental protection is also the case, although the trend has become, but the environmental protection industry is the need to step by step.
anyway, in promoting environmental protection in the industry, the paint industry and furniture industry can be said to have exhausted the power of the flood, how effective, time, time will give us the answer.
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