Paint industry presents two "sick" how to "cure the disease"?

China Coatings Network
News:
coatings
industry downturn and bleak situation is not a day or two, nearly two years, many enterprises have not stood the test of the market this melting pot, the collapse of the failure, the crisis, why this situation? Paint industry's response to the market and acumen is not enough, only to cause the crisis and the result of closure, they change in market demand, still adhere to the rules, refused to adapt to the market, or the market tends to saturate, slow response, good cooling before attacking the market, these two states have also become the paint industry's two major diseases.
that there is nothing static in the world, especially in the market environment, it is appropriate to describe it in a unpredictable way. Therefore, the paint market is also gradually changing, if ten years ago the paint style is mainly, then ten years later can not be purely large-based.
With the straight line of housing prices, ten years ago may be able to buy a set, ten years later may only be able to buy a toilet, so, commercial housing, affordable housing and other small households will become popular, small households gradually become mainstream, then large coatings do not apply to this category of consumer groups. Coupled with the current 80, 90 after the trend of personalization and youth, classical large-scale product style is not in line with the mainstream aesthetic and age, so simply to produce large European or American paint-based
coating enterprises
, the market will not be so good to do, will inevitably face the problem of store shrinkage.
from the industry's large market to see, adhere to the rules is not only the product of the decade such as a day, there are sales means, production management, brand packaging, business strategy and business model and so on.
addition to sticking to the rules of the market, the market response is too slow is also a morbid.
In previous years, children's paint in the store is mainly used to fill the gap in the market, product homogenization is serious, but with the upgrading of consumer level and the increase in demand for children's products, many enterprises face the fertile market of children's paint, want to take root and grow, many enterprises have also done so, such as a unified international home, before other enterprises involved in children's paint, expand the product line of children's paint, such as children's beds, mattresses, tables and chairs, product design also consider the age characteristics of children and growth environment. In this market environment, there are also a lot of enterprises in the last year or two to react, began to wade into children's paint. Obviously, this reaction is obviously slow for a person to step forward, a little post-knowledge.
From the market timing point of view, the response rate is a few years late, a big difference, fallacy to thousands of miles, such as emerging markets have reached almost saturation, then enterprises want to step in, say bad can not escape the fate of failure.
Conclusion: As a coating enterprise that wants to be strong for a long time, we must overcome the two major industry diseases of sticking to the rules and being unresponsive, always keep a market-compliing heart, a responsive mind and sense of smell, in the crisis really come, can do gorgeous turn and change.