Paint quality problems frequently paint enterprise e-commerce road to add "blocking"

China Paint Network
: 2014 is
paint
industry "difficult" year, real estate industry cooling, quality inspection, some
coatings enterprises
closed down ... But also this year, Taobao double eleven sales of nearly 10 million yuan, e-commerce seems to have become a new paint enterprises "life-saving straw", but also led to more and more paint merchants began to lay out e-commerce channels, in order to get a piece of the pie.
It was reported that 38 of the 92 samples taken by the State Administration for Industry and Commerce and the China Consumer Association were non-genuine, and there were problems such as counterfeiting, product content and publicity, no 3C certification, and unauthorized formal channel sales. The sale of non-genuine websites involves a number of electronic platforms. In fact, this is not the first time that e-commerce has been exposed. Unfortunately, these problems have not been well addressed.
, on the one hand, relevant laws and regulations lag behind, supervision and management is difficult to put in place; On the other hand, the network is a virtual market, the buyer's online shopping is nothing but a convenient and cheap, which leads to a part of the seller profit is the map, once encountered problems, but also because of the virtual nature of the network, and thus can not find the responsible person.
exposure of this problem, really let is actively taking the road of e-commerce coating enterprises "headache": give up e-commerce? But this is a big trend, consumers also more and more like such consumption channels; Keep doing e-commerce? But the problem is constantly exposed, consumers for e-commerce credibility will be more questionable, obviously not conducive to product sales. It seems that doing and not doing, are very difficult.
as the saying goes, there are good things, and if there is no problem, you can never progress. Therefore, the author believes that CCTV's exposure, will certainly let the online dealers and third-party platform began to improve. Paint companies now have to do is to ensure the quality of products, only to do so, will never be afraid of consumer complaints. Of course, we should also build a sound after-sales service system, until the consumer products have problems, can be resolved in a timely manner, so that consumer satisfaction, so as to establish the credibility and reputation of the brand.
In fact, no matter how many problems e-commerce, as long as the paint enterprises insist on doing their own, the quality of products in the first place, and better for consumers to solve all pre-sale, after-sales problems, the author believes that this market, there will be a lot of "out of the silt without dyeing" benchmark enterprises.