Pathfinder Commercial Operations Telemedicine Now Has Multiple Models

in the Internet age, the field of health care and other industries, and the Internet integration has become unstoppableSome industry estimates, by the end of 2017, thetelemedicinemarket size will exceed 10 billion yuan, how to mine this gold mine, howcommercialmodel
to pry open this treasure house? Beijing Business Journal reporter through the interview to understand that there are health management, community health monitoring, Chinese medicine international services and othertelemedicineservices have emerged, its maturecommercialmodelworthy of expectationtarget population platform and pharmacies, hospitals divided intowhat is telemedicine? According to the Beijing Business Daily reporter, it can use computers, communications, medical technology and equipment, through data, text, voice and image data remote transmission, to provide medical information and servicesIn addition, it includes the establishment of multimedia health care consulting system, health management and other contentIn foreign countries, the development of telemedicine has been nearly 40 years of history, but in China only in recent years to developBefore , many large hospitals have carried out telemedicine exploration on diagnosis of difficult conditions, surgical guidance, etc., but most of them remain in a single point, purely technical level of operation, can not carry out a wide range of commercial medical services But from the market-oriented operation of more flexible companies, medical institutions, began to test water first China Medicine (600056, stock bar) material association medical device branch Secretary-General Chen Hongyan in 2012 began to test water telemedicine, "we felt that the Internet crowd white-collar most, first on the mobile phone to do a white-collar aerobics software, play the mobile phone white-collar into, will search for their favorite to do aerobics, yoga, tai chi, five birds play, etc., with the page followed the network of teachers exercise exercises, white-collar sometimes into the cloud medicine If you enter the cloud pharmacy, white collar will search the pharmacy to eat their own vitamin tablets, cold medicine and so on, cloud pharmacy will provide services, tell consumers that the nearest pharmacy has the drug that consumers need, and then consumers order, by the nearby pharmacy to deliver the drug At this point, 10% of the cost of the drug is a 10% premium to the cloud pharmacy "
Cloud Healthcare is also the same, as white-collar workers become increasingly trusted on this fitness page, there may be medical needs to enter the cloud medical page White-collar on-line doctor son- to consult, their own need for how to deal with the pain, online doctor to meet the needs of the nearest hospital to tell him, and then the patient to the hospital to see a doctor to get medicine Of the patient's cost to the hospital, Cloud Medical will withdraw 10% of that as its own service fee " in the white-collar aerobics page, can be implanted ads, some enterprises in this page to do some white-collar favorite fitness equipment, nutrition, green living supplies, etc , we charge the enterprise advertising fees The profit model was very clear, but the project died for a variety of reasons Chen Hongyan said cooperate with the medical examination center to do cloud health management Chen Hongyan said: "The current telemedicine model does not have a mature business model, now I am doing health management projects, also become a cloud health project, consumers can measure their blood pressure, blood sugar, other health indicators through the mobile phone terminal, the production of blood pressure meters, blood glucose meter enterprises can cooperate with us, meters and blood glucose meter Bluetooth and mobile phone system matching measurements (some mobile phone equipment comes with blood pressure meters and blood glucose meters) Through the detection of these health indicators, the background is summarized to generate a complete medical report According to this medical report, consumers can go to nearby hospitals, pharmacies, etc for medical treatment, buy medicine and so on Patients who go to the hospital or pharmacy because of the cloud health platform are paid part of the mobile health management platform Consumers do health check-ups, will use blood pressure meters and blood glucose meters and other medical devices, and these device manufacturers because of this platform has produced a certain amount of sales, so these manufacturers also have to pay the platform fees "
" now do health management needs and medical examination center cooperation, improve the frequency of use of the platform, so that more people into the platform medical examination, medical examination of the cost of customers and medical examination center for sharing The platform not only serves young people who have Internet habits, but also provides services such as elderly people, chronically ill people, children, special care groups, such as pregnant women, through the connection of mobile phone terminals Mr Chen said the project was coming to market in October, and "I worked with the team for a few years and were well prepared." "
Internet of Things and Community Pensions combined with the State to pay Tao Yu, Technical Director of Beijing Oriental Bos Information Technology Co., Ltd., early in the year shopping for intelligent building, and later realized that the combination of IoT technology and community pension will bring vitality to the pension industry "With IoT technology, with this device in every empty nest elderly person's or chronically ill elderly house, the service personnel of the community service center can monitor the daily living and physical condition of the elderly If the elderly person's body is abnormal, the equipment will send a signal in time to attract the attention of community service personnel "
talking about how to get timely medical treatment and assistance for elderly people with abnormal physical conditions after getting the signal, Tao Yu said, volunteers can be arranged in the community, timely to the elderly home to help But there are also industry insiders said that there is a need for professional medical staff to help "These professionals are equipped and charged by the elderly, which are clearly not affordable, and which requires state financial subsidies to ensure that the majority of the elderly community is old-age "
Of course, this set of Internet of Things equipment can also be in the community service center to establish a health file, the elderly blood pressure, blood sugar and other physical conditions for daily testing, through this set of technical equipment for the elderly's physical condition has a detailed record and understanding, if there are abnormal reminders and necessary treatment Chinese medicine service platform appears insurance companies, foundations, patients to pay the Shanghai Chinese medicine service service promotion center director Shang Li told the Beijing Business Daily reporter, invested tens of millions of yuan in Germany to establish a "marine Chinese medicine" international medical and health service platform, through cloud technology integration of Chinese medicine four doctors and other modern Chinese medicine objective information collection technology, to provide health management, geriatric treatment and other services The technology landed in November at a health park on the German coast, and the system can deliver medicines in place after a remote diagnosis The cost of remote diagnosis, medicine, and operation of the technology platform shall be paid by the user This health centre works with domestic banks and insurance companies, the Boshi Foundation of Germany, with the participation and operation of insurance companies and foundations Beijing Jiashi Zhengtong Technology Co., Ltd mainmedical device products Chinese medicine meridian note identification low-frequency therapeutic instrument in hospitals at all levels has been widely used, now plans to introduce telemedicine model, the use of Internet technology to double-network dual-mode operation thinking to develop self-help medical and health care market Company Chairman He Wei introduced, the product to the relevant medical data and information into it, not only to collect user medical records information, but also real-time guidance on physical health issues, users in the use of various problems can be remotely to find hospital doctors and experts for counseling and treatment Equipment sales itself is a fee, buy equipment at the same time include a lot of service content, such as technical support does not have a fee problem, users consult the hospital health information has regular free service, but when the need to continue this service or to the hospital to provide treatment, there is a fee problem "We are selling product strap services, medical services upgraded to telemedicine model, plans to adopt membership fee method, the user submits the amount, the application period, according to the consumption authority to set the different levels of medical services they enjoy, these dues are fed back to the hospital doctors who provide the service." He said membership system can be targeted at the economic ally, industry insiders suggest that this technology and hospital cooperation, if you want to benefit ordinary people, can refer to the "Marine Chinese medicine" international health service platform, please insurance companies to intervene, so that hospital telemedicine become a reality Beijing Business Journal reporter Liu Yali Xia Shanshan / Wen Jia cong / comic (responsible editor: HN025)