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China Coatings network
: At present, as far as
coatings
industry is concerned, custom coatings as a popular trend, but also more and more popular. Customization is no longer a symbol of luxury, but a lifestyle that emphasizes individuality. In the customization gradually become the mainstream of the industry today,
coating enterprises
in order to gain a foothold in the market competition, we must keep up with the trend of the times, the production of more products to meet the needs of consumers.
China's real estate industry drives the development of the paint industry, 80, 90 young people are not only the main consumer of the real estate industry, but also the paint industry to help consumers. They have a strong sense of individuality and have their own unique feelings about product selection. Their requirements for coatings are no longer good quality OK, but for color, grade, style and even the overall visual effects have their own standards. Custom coatings maximize their individual needs and showcase their style.
customization has gradually become a trend, the paint industry to develop, we must follow the trend, for different consumer groups, different personality characteristics, tailor-made.
can be based on the customer's color samples, custom coatings. Customers are free to choose the color of the paint. All materials use natural environmentally friendly pigments, do not contain VOC and other harmful volatiles, so that customers can use at ease.
according to the customer's booking of color, combined with the customer's description of the scene, paint effect map, until the customer's mind to meet personalized needs.
customers tailor-made for the purpose, and to ensure that in the function, aesthetics, environmental protection, health and always in good condition.
the traditional marketing model is that enterprises in order to maximize profits, mass production to make a profit. Custom marketing, is based on customer orders for production, for the customer's personality needs to serve, effectively avoid the phenomenon of accumulation of goods.
