Personalized demand is strong, art paint is the bargaining chip into the market?

With the rapid development of information network, 80, 90 this group of new consumer forces to the domestic market has brought a very large impact, can be said to directly bring the various industry markets to a new "personalized" era, but also the national consumer awareness to an unprecedented height. In this context, a variety of more user-friendly product design came into being, said that is the "personalized customization era" is not too much.
Take the home decoration industry as an example, now only a single jewelry softwear can not meet the home decoration has a forward-thinking customer base, thanks to the "sharp requirements" of the boost, more and more consumers like to think in the traditional wall - that is, the art is now spreading hot
paint
.
recent years, art coatings can be said to be popular, mainly for high-end consumer places, high-spec office buildings and have a strong taste for the pursuit of luxury design to provide counterpart services. Because of its positioning of high-end, at the same time has a considerable profit margin - the price of art coatings in the domestic market in 200 yuan / square meters - 800 yuan / square meters, profit is several times the ordinary paint - so many manufacturers compete to develop, with the intention of making "art paint" become a heavy bargaining chip on hand. These include Budes's "Milan Starlight",
Three Trees
's St. Mark's Art Paint, Carberry's Blue Mansion, Waco's textured wall film, Libang's Milano MILANO art paint, Hualong's art paint, Matthius's "Vantis" art paint, Dorothy's wall painting service, the MP7 wall art paint of thousands of colors, etc.
At the same time, however, enterprises and businesses are also faced with a real problem - the line knows that art coating is not actually a certain type of products, more accurately, it is a coating effect, with different tools and coating construction will be a variety of colors, functional coatings on the wall to present a beautiful artistic coating effect. In the final analysis, how the quality of the product is not a priority for customers, customers are ultimately more to pay for the effect of painting.
over the past 20 years, the inherent model of the traditional coatings market has become ingrained, and the previous single-trade model of delivering one-handed delivery has ceased to apply in the art coatings market. The final value of the art coating is mainly reflected in the after-sales coating process - when the order is received, the first thing the merchant to do is not to place an order to the warehouse, but to consider first - how to complete the artistic effect on the sample "to" the customer.
Because the current process of art coating products is too complex, the lack of standardized products (color, technology, no implementation of standards, a lot of randomness), so to reclaim this piece of the market, paint merchants must have a mature "art coating construction system", for the different requirements of consumers to do targeted construction programs. And all this needs to be built on a sound construction coating system - dealers to do a good job in the art coating market, with an excellent coating construction team is inevitable, and coating process must be in front of product quality.
, the trend of fragmentation of Chinese consumers is becoming more and more obvious, competition is becoming more and more segmented, and the era of category competition has come. According to Reese and Trout, when you can't get into a lead's mind as a "first" in an old category, you should choose to re-create a new category and get stuck in your "first" position in that new category.
There can be seen from this, the current
reproteance enterprises
to go further into the market, should have their own positioning, characteristics and style, to achieve differentiated competition, and artistic coatings is the paint merchants at the time of differentiated competition a powerful chip.