Pharmaceutical equipment enterprises should strive to create more value for customers

[market analysis of pharmaceutical Station] in the field of pharmaceutical equipment, an enterprise must bring value to its customers so as to gradually establish its foothold in the market This value includes quality, cost, energy consumption, brand promotion, etc For pharmaceutical equipment enterprises, to create more value for customers is to provide users with better products, technologies, solutions or services In terms of products, at present, some parts and components of products are monopolized by foreign countries, and no domestic manufacturer can provide relevant consumables, so this has become the technical innovation direction of some enterprises with innovative R & D strength, which can improve the cost-effective domestic products for customers, bring more value, and contribute to the domestic pharmaceutical industry In terms of technology, in recent years, green manufacturing, intelligent manufacturing, new and old energy conversion are all the needs that customers want to achieve For pharmaceutical equipment enterprises, they need to improve and upgrade technology to ensure that they can provide technology or process more in line with the needs of modern pharmaceutical enterprises According to the industry, customers will also take the initiative to discuss the process with pharmaceutical equipment, rather than just stay in the performance and price of the equipment Therefore, "creating value for customers" is not only a unilateral thing for pharmaceutical equipment enterprises, but also requires customers to put forward more demands and requirements, so as to achieve two-way development In terms of service, in recent years, the concentration of pharmaceutical equipment industry has been increasing, the competition among manufacturers has become increasingly fierce, and the quality of service has become an important factor in enterprise competition At present, most pharmaceutical equipment enterprises basically have their own set of service system, which not only helps the pharmaceutical equipment products to be more valuable, but also contributes to the image of the enterprise, so as to attract more customer groups For example, romaco group, an industry expert specializing in solid preparations, will provide various services for pharmaceutical enterprises by cooperating with truking and relying on the solid preparation technology center established in China by truking platform Through the center, romaco can be closer to Chinese customers, providing customers with equipment, process and other aspects of training, bringing more practical value to customers According to the industry, pharmaceutical equipment enterprises should turn "creating value for customers" into a kind of business value that they actively pursue "As a customer, new needs and good ideas need to be put forward; as a partner in the supply chain, we should try our best to research and innovate so as to meet the requirements of partners." In fact, while creating value for customers, the power of giving back to pharmaceutical equipment enterprises can not be ignored For example, some pharmaceutical equipment enterprises set up validation centers to help customers pass CMP audit, new drug approval, consistency evaluation projects, etc The general manager of the company said, "on the one hand, it meets the requirements of laws and regulations, on the other hand, the current consistency evaluation and new drug approval are the projects that pharmaceutical companies must do We help users submit CDE data to help them comply with laws and regulations, and also prove the safety of our products." However, there are still deficiencies in the overall realization of "creating more value for customers" in the domestic pharmaceutical equipment industry, such as the lack of initiative of pharmaceutical equipment enterprises, which can not actively tap demand; the inability to create greater value for equipment products in terms of equipment function, appearance structure, material selection and equipment verification Therefore, relevant enterprises need to make more efforts in this regard.