Postmodern thinking of wallpaper exhibition: brand investment should have new ideas.

China Paint Network
News:
Gorgeous money-burning party
has not yet entered the pavilion, we can see that there are many wallpaper brands in the location outside the pavilion advertising, into the exhibition hall, all kinds of large and small advertising is not out of sight. Strolling through the major pavilions, we can not help but be the luxury of each brand booth, basically each brand booth is a small pavilion, its design is subtle, clever layout so that the exhibitors praise.
In addition to the overall appearance of the booths beautiful, many exhibitors in order to win more attention, adopted a number of strategies to attract attention, the most basic strategy is the beauty strategy, so there are four beautiful women in space Huayang, there is a brand of beautiful women dressed in cheongsam in the museum parade. In addition, talent strategy has also begun to become one of the eye-catching strategies of brands, such as the same body painting and a brand of violin live performance. Of course, there are also brands to take advantage of the popular characters, the introduction of sheep and gray wolf real dolls, in the exhibition site and the audience interaction frequently. Similar eye-catching behavior there are many, it seems that the exhibiting brand is doing something unrelated to the brand, so we can not help but think, the purpose of the exhibitors to exhibit is why?
, home building materials exhibition is no longer as simple as in the past, but added a lot of accessories. Each brand exhibition is not only to promote themselves, but also to absorb more advantageous resources, and further open up the brand's operating market. Wallpaper industry in recent years, the momentum of development is increasingly strong, the old brand continues to grow bigger and stronger, new brands are also constantly catching up, the market competition is extremely fierce, brands as far as possible with all platforms to promote themselves, the introduction of resources.
exhibition time is limited, want to leave a deep impression on dealers and consumers in just a few days, brands can only make a lot of tricks, try to "fight out of position." With the degree of attention, there is a brand promotion channels, a variety of resources can be integrated, brand investment will also have an opportunity. In this way, the various brands in the exhibition of various "fight out of position" behavior has a reasonable explanation.
with more and more famous exhibitions, as well as the strong influx of Internet media, the exhibition is no longer the only way for enterprises to promote brands and attract business. In this exhibition, you can see that many brands will be from the media into it, such as Beitai wallpaper set up a live room, timely follow-up of the exhibition site dynamics, in any location in the pavilion can also see the brands "welcome to sweep" QR code. Although there are still many brands to issue flyers, brochures, but has been unable to adapt to the new media era of brand publicity and investment requirements. Many dealers and consumers present generally said that first through the network, clients and other channels to understand a brand, and then to the exhibition to find out exactly. This also provides a model for the vast number of wallpaper brands: online and offline integration, diversified development, comprehensive integration of resources, the value of the channels to maximize, to achieve the ultimate goal of brand promotion and investment, so as to occupy a place in the fierce market competition.