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    Home > Coatings News > Paints and Coatings Market > PPG Master ® Paint Signs Strategic Cooperation Agreement with Red Star Mei Kailong

    PPG Master ® Paint Signs Strategic Cooperation Agreement with Red Star Mei Kailong

    • Last Update: 2020-05-06
    • Source: Internet
    • Author: User
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    recently, PPG Master ® paint and Red Star Mei Kailong Group, signed a strategic cooperation agreementThe two sides on the red star Mei Kailong's new strategic cooperation launched an in-depth discussion, talk about the future development of the road to win-win situationRed Star Mei Kailong Group is the largest operating area, the largest number of shopping malls and the most extensive geographical coverage of the national home decoration and furniture shopping mall operatorsPPG master ® paint originated in the United States, has always been committed to the development and supply of the most trusted environmental protection coatings for customers, adhering to the spirit of dedication and innovation, to help customers meet all kinds of serious challenges, and jointly promote the progress of the industrythis time, PPG Master ® Paint and Red Star Mei Kailong reached a deep strategic cooperation, marking the PPG Master ® paint has risen to a new level, the two sides will be in the imp marketing multiplier field of close cooperationSolid, focus on management, hand in hand to seize market share!Red Star Mei Kailong Home Group Co., Ltd(hereinafter referred to as "Red Star Mei Kailong"), as of December 31, 2019, Red Star Mei Kailong operated 87 self-employed shopping malls, 250 shopping malls, through strategic cooperation to operate 12 home shopping malls, in addition, the company authorized the opening of 44 home building materials projects, including a total of 428 home building materials stores / industrial streetsRed Star Mei Kailong Home has been to achieve "to build the Chinese nation's world business brand" corporate vision and unremitting efforts30 years, from a local furniture franchise to today's ninth generation ShoppingMall-style one-stop experience home shopping plaza, Red Star Mei Kailong has been continuously innovating, bringing together more than 800 domestic high-end brands and more than 400 imported brandsRed Star Mei Kailong home always adhere to the creation of taste art, the dissemination of home art as the goal, to enhance the Chinese home taste as its own responsibility, for each family home environmental protection responsible, committed to the pursuit of the aesthetic development of China's home industry, and gradually enhance the Chinese consumer's awareness of home tasteRed Star Mei Kailong Home is actively exploring new retail paths and models, to achieve online and offline integration, the establishment of seamless service closed loop, adhere to innovation, continue to drive the future direction of the industryRed Star Mei Kailong Home also launched a multi-brand strategy to meet more diversified consumer upgrade needs, in addition to the familiar "Red Star Mei Kailong", there are high-end fashion brand "Red Star O'Leary" and to create light fashion life museum "Star Art" brandIn addition, Red Star Mei Kailong also owns the "Jisheng Weibang" brand use rightsRed Star Mei Kailong home is committed to promoting the development of the whole OfChina's home industry, while increasing support for green brands, to promote the development of the whole society green home, harmonious societyBy the Red Star Mei Kailong developed the industry product quality and environmental protection standards, has been the National Accreditation Commission for the record recognitionRed Star Mei Kailong Home in 2012 put forward the home building materials industry "home experts" nine service commitments;
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