Prepared dishes open up a new blue ocean for the aquatic product market

Since last year, affected by the new crown pneumonia epidemic, many well-known catering brands such as Haidilao, Xibei, and Guangzhou Restaurant have changed their business strategies and switched to the pre-made vegetable market.

Multi-enterprise testing aquatic prefabricated dishes

Compared with poultry and livestock, the conditioning of aquatic products in China started relatively late, and the development was relatively slow.

On August 27, Guolian Aquatic released the 2021 semi-annual report

On July 20 this year, Guolian Aquatic Products announced that the industry classification of the company has been changed from fishery to agricultural and sideline food processing industry.

In addition to Guolian Aquatic Products, in recent years, Guangdong Hengxing Group, Guangdong Haid, He's Aquatic Products and other enterprises have also entered the bureau to process aquatic products, using tilapia and other raw materials to promote aquatic pre-made dishes

Weizhixiang landed on A-shares on April 27 this year and became the first listed company of semi-finished products.

JD Fresh proposes to use digital technology to empower the prefabricated vegetable market, and based on big data insights into user needs, to customize products that are more popular with consumers

Aquatic prefab industry has broad prospects

In a fast-paced life, aquatic prepared dishes have a natural advantage

Prepared dishes can be divided into four categories: ready-to-eat food, ready-to-heat food, ready-to-cook food, and ready-to-cook food according to the degree of processing required.

According to other data, China's aquaculture industry is dominated by retail farmers, accounting for more than 60%.

Logistics cost restricts the development of aquatic prefabricated dishes

　　The lack of deep processing capabilities of aquatic products has always been a pain point in the industry

　　How to take a share in the future prefabricated vegetable market is another problem facing the current aquaculture side

　　In addition, it has data and information indicators that can be traced, monitored, and quantitatively evaluated throughout the whole process, so that the freshness, green safety, quality taste and other indicators of fresh aquatic products reach first-class standards, and suppliers of reliable quality aquatic products are more likely to be affected by enterprises Approved

　　According to industry insiders, in the long run, ready-to-cook food is more in line with the standardization concept of Chinese food, caters to the development trend of the catering industry, and has huge development potential

　　In addition to cold chain logistics, pre-cooked dishes place great demands on central kitchen factories

　　Tang Minglei, a partner of Shengjing Jiacheng’s fund of funds, said that prefabricated food is a business that tests the founder’s content marketing ability, explosive model research and development ability, multi-channel expansion ability and self-control supply chain ability

　　Gao Yang, CMO of Xinliangji, believes that in the prefabricated food track, the core element of competition among enterprises in the future is cost performance: "Because this is a systematic capability, not a single point, it can be systematically established from the supply chain to the market.
It is the core of competitiveness, which is ultimately reflected in the price-performance ratio of the brand
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(Comprehensive arrangement by Wang Jiayi)

　　"China Food News" (September 03, 2021 02 edition)

(Editor in charge: Lian He)