Prescription drugs are available online hot pot "roasted" pharmacies

Situation: Trend can not prevent November 12, the State Drug Administration published the "Drug Network Sales Supervision and Management Measures (Draft for Comments)", and made clear that the deadline for the draft of the opinion is the end of this month.
no surprise, next, the online sale of prescription drugs will be after several twists and turns of the full release.
background, pharmaceutical retail enterprises have gradually increased their cooperation with Internet enterprises.
the current situation, the big chain is further accelerating the layout of cooperation with e-commerce platform.
Just a few days ago, One Heart Hall and JD.com Health signed a strategic cooperation agreement, the two sides will be in the pharmacy store digital upgrade, JD.com Health and One Heart Alliance Pharmacy, O2O, Chinese medicine industry chain and other aspects of in-depth cooperation, and jointly create a "Internet and pharmaceutical retail" new model.
In addition to one heart, the domestic chain has basically reached strategic cooperation agreements with major e-commerce platforms, such as the earlier people's big pharmacy signed a strategic cooperation agreement with Linzhi Tencent, will take advantage of Tencent's own advantages, through smart retail, cloud computing, cloud services and other aspects of the overall empowerment of the common people's big pharmacy business development, to help the "new retail" strategic development.
this, pharmaceutical energy technology CEO Yu Qing said that the trend can not be stopped, hope that retail pharmacies can meet this change, a positive layout of the Internet.
"With the promotion of the 'Internet Plus' policy, at present, online than offline advantages, whether from an economic point of view, or from customer service capabilities and security are better than offline."
," he said, "offline drugstore chains can only be eliminated if they don't think ahead."
if you actively lay out and strengthen the professional layout, you may not be eliminated."
also have a competitive relationship between the major chains, you do not play e-commerce, but your peers will actively dock the major platforms.
, and from the listing chain feedback data, the pharmaceutical e-commerce business is growing at a high rate.
the third quarter of 2020, e-commerce sales reached 46.95 million yuan in the July-September 2020 quarter, up 143.33 percent year-on-year and 47.94 percent month-on-month, according to the report.
, O2O business sales of 29.35 million yuan, compared with April-June 2020 O2O business sales of 16.68 million yuan, an increase of 75.96 percent month-on-month.
: Traffic is harvested November 14-15, held in Changsha, Hunan Province, the 15th China's growth pharmaceutical enterprise development forum, the major domestic head chain drugstores and the person in charge of this issue expressed their views.
- Pharmacy managers learned from the scene that industry participants showed two major concerns, one about the safety of online drug sales, and the other about data "naked", which was eventually harvested by e-commerce platforms.
To this, Xie Zilong, chairman of the People's Big Pharmacy, said that pharmaceutical e-commerce is a huge challenge for the pharmaceutical retail industry, retail pharmacies should actively digitize and embrace the Internet, but with the e-commerce platform in-depth cooperation should be cautious.
, several pharmacy entrepreneurs developed and discussed a "communication material on recommendations to significantly strengthen safety regulations for the sale of prescription drugs online."
industry, given the particularities of prescription drugs, there should be stricter requirements for the online sale of prescription drugs.
" industry is worried not about prescription drug online sales, but about data obtained by Ali, JD.com, Podo and so on.
" Shaanxi Guangjitang Pharmaceutical Group Li Feng told the author, "prescription drug online sales or traditional pharmacy personnel in operation, mainly rely on the platform."
" he cites an example of Conedo's $3.3 billion in revenue last year, $2.9 billion on third-party platforms, with little private-domain traffic.
he said, "This is no way, the platform has formed a monopoly, the listing chain is afraid of consumer data is obtained by the platform, as if a person did not wear leggings, exposed."
last year, Guosheng Shuang11 and Ali co-selling products, Ali provided recommendations.
Ali through search, access and other data to obtain customer information, foster a few enterprises too easy, e-commerce after the big, so that enterprises in the platform is not artificial knife me for fish.
" Xie Zilong in the growth forum also made the same point of view, he believes that now with the platform, with hungry, with JD.com this way to fight, that is, other people's harvester, traffic will be harvested by others past.
In addition, due to the large coverage of drugs sold online, the layout of physical pharmacies in the past there are limitations, often a pharmacy can only serve 3000 people, under the influence of e-commerce local life, in fact, the coverage will be wider, as to whether this will have an impact on physical pharmacies? Mr Li said the impact would not be too great because the listed chain had online stores and prescription drug sales were always being done.
impact: prescription outflow or cut-off With the acceleration of medical insurance electronic vouchers, prescription sharing platform promotion, volume procurement and other policies, is conducive to further promote prescription outflow.
The 2020 Half Annual Report of the People's Big Pharmacy also mentions that with the introduction of various national medical reform and health industry policies, the trend of "drug separation" reform is becoming more and more obvious, coupled with the promotion of prescription outflow policy, China's retail terminal drug market size and share has steadily increased.
with the gradual implementation of "drug separation", "prescription outflow" and the release of prescription drugs sold online in the future, have created new growth points for pharmaceutical e-commerce.
At the same time, the people's big pharmacy also said that its direct stores accounted for 89.83 percent of health insurance stores, hospital side stores accounted for 11.05 percent, DTP pharmacies 137, special outpatient 340, in order to undertake prescription drug outflow accounted for the first opportunity.
, however, if prescription drugs are fully liberalized online, the major listed chains are betting on prescription outflows and health insurance dividends, or are directly split by online platforms.
Xie Zilong also said at the conference, "Especially this health care reform, but also the drug regulator to liberalize the sale of prescription drugs online, this is a huge blow to our drug retail industry, a huge challenge ..." Platform special writer Li Weijun told the author that prescription drug online sales in the past is no rules to follow, now there are rules to follow, in fact, the amount will not have much impact.
, the focus is on medicare network payments.
November 2nd, the State Health Insurance Administration issued "guidance on actively promoting the payment of "Internet plus" medical services" and said that the payment of medical insurance for "Internet plus" medical services should be done well.
to implement a fair medical insurance payment policy for online and offline medical services, maintain a balanced level of treatment, and encourage fair competition among online and offline medical institutions.
the current situation, health insurance to open online payment port, has been a nail in the coffin.
Li said that if the online payment for health insurance open a port, then these big chain bets on the prescription of extra-profit dividends or directly intercepted online.
transformation: the concept of maintenance cures The sunset is beautiful, but most people don't like it very much, because the fear of darkness is innate.
most people at this stage maintenance concept is still very lacking, afraid of getting sick, afraid to go to the hospital, even afraid to go to the pharmacy.... In the transformation of the industry, some large chains have been trying, such as a large chain to drugstores and supermarkets model, pharmacies through the sale of rice, noodles, oil and other daily necessities and other high-frequency consumer goods to drive low-frequency drug sales, but the results are poor, had to adjust marketing strategy, return to the focus of drug sales.
although pharmacy sellers sell superfeds at lower prices than other convenience stores, the frequency of purchases does not go up ... And why is that? It's true that there's no problem with driving sales of low-frequency products through high-frequency products, but one key point has been overlooked.
Li Weijun believes that the main reason is that customers do not recognize the supermarket of pharmacies, they do not form a fixed buying habits, secondly, the common people in the consumer awareness, or feel that pharmacies belong to the professional drug sales and light treatment institutions.
in the author's view, the future pharmacy to do services, around personal health for a full range of examination, tracking and treatment services.
such as first testing services (which are irreplaceable on the online platform) and then continuously focus on the health of each customer, provide systematic health guidance around individual customers, and sell related products.
do you say that? First, pharmacies have their innate advantages, the basic layout around the community, community residents downstairs can be tested, or every day to the pharmacy to test, pay attention to their own health, and then by professional health managers or pharmacists to guide and adjust, so as to improve the people's awareness of health care.
also noted that in this exhibition, there is a pharmaceutical enterprises, hired a number of Chinese doctors, through free tongue consultation and other ways to attract a lot of customers who came to consult health problems.
although their booth does not have a good location, but relatively 7, only their booth is crowded, the door is like the city.
's why you're doing this? Simply put, to cultivate a person's habits, just like a person used to go to the mall to buy clothes, or a person used to go shopping in the supermarket, retail pharmacies need to cultivate is a person to the pharmacy to do a full range of scene-based health services.
: Challenges and opportunities of the future, if medicine were fully e-commerce, the real economy would be as depressed as any other industry.
, said the online will certainly have an impact on offline pharmacies, that's for sure.
two days ago, there was talk that no industry in China is a special industry, and practitioners in every industry say they are special industries, and the Internet will not transform them.
, every industry will be transformed by the Internet.
" he quoted Zhao Wei, the former president of Yitang, as saying that China's pharmaceutical industry is also good, any industry in China, it is worth thinking with the Internet thinking, which means that pharmaceutical e-commerce will certainly have an impact on the industry.
" retail pharmacies are actually channels, the drug sold to customers, the original pharmacy model, is not irreplaceable, are serving customers.
" he pointed out that online e-commerce can be directly connected with industry, direct one-vote solution.
three biggest problems in the operation of offline pharmacies: declining passenger flow, rising labor costs, and increasing rents year by year.
" in the existing decline in passenger flow, there is no way to solve these problems, relatively 7, the online platform only operating costs, his costs are not compared offline, so the impact is very large.
," he points out, "the first is the impact of market share, and online products are selling well."
than last year's double 11 data, if the online sales of 300 million, offline there must be losses, online at least 150 million losses, or even 200 million losses.
also, the fun class, private product line than offline more advantages, in the e-commerce platform sold very well."
what opportunities are available for retail pharmacies.
He believes that the scene of the current retail pharmacies have not been done, poor and changeable, now although many pharmacies are very difficult to operate, but every year in the profit, are still making money, online is also good, to that kind of indelible time, the pharmacy industry will be a big change.
two years, he says, and in two years' time, pharmacies will change a lot.
Li Feng told the author that the opportunity of physical pharmacies or scene experience and services, such as Lepu do free oxygen absorption activities.
At present, our pharmacy scene experience and services have not, slow disease management and services can not be implemented online, there are currently some companies in the latest pharmacy layout design, joined the scene experience area.
he believes that this part is also online pharmacies can not do, which also involves a certain degree of professionalism, no professionalism, only through the way of sales to serve, the results can only be eliminated.
of course, if the pharmacy to this aspect of the layout, there will be a "pharmacy plus" model, such as drugstores and clinics, hospitals, and so on.
said that in the next few years, data is e-money, e-commerce and live streaming will also urge supply chain integration, C2M may appear in the pharmaceutical industry in the future.
, he also pointed out that now more drugstores, there is natural flow, open on the money, who does not do it? In addition, Xie Zilong also spoke at the Growth Forum that the next big opportunity for retailing in the pharmaceutical industry is pension services.
said, "Pension services are a huge market, and it's not to be said that we ordinary people are doing this layout."
the layout of this industry, not 1 enterprise, 10 enterprises, 100 enterprises, 1000 enterprises can participate in the volume, but 10,000, 100,000.... The amount that can be involved.
"It is well known that the reform model of the domestic pharmaceutical market is very similar to that of the Japanese pharmaceutical market.
, because of the different national conditions, the concept of Chinese people and consumer awareness is not the same, so it is not desirable to draw tigers by cat.
the future, the transformation of domestic retail pharmacies is still being further explored.
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