Product VS brand paint enterprises need to clarify the relationship between the two.

China Paint Network
News: For products and brands, many people think that products are more important than brands, because products are tangible physical, and brands are really intangible virtual. However, according to the relevant authoritative research shows that consumers pay more and more attention to corporate brands, so if enterprises can build a strong brand, it is equivalent to holding the advantage of the market competition. Today, for
coatings
, we should fully understand the relationship between products and brands, so as to better promote enterprise development.
no product support, no performance support, no marketing support, there will be no brand. Therefore, the
of
brand building should be to attach importance to products, pay attention to the construction of marketing power. If you get rid of this and do the so-called advertising and public relations, the result will be a flash in the pan. Paint enterprises in a long period of time will be like the crab out of the pot as a red death, can only be popular for three or five years, the reason is that only notice the brand's "standard", that is, brand awareness, but did not notice the brand's "ben", that is, product reputation.
brand is a consistent commitment to customer value. Once a unique product value awareness is formed, coating companies should adhere to this recognition and strengthen it. And based on this perception, customers will form loyalty, but even a strong brand, its starting point, is a commodity. From the paint company's products to the market popular goods, is not a one-off, this also needs to go through the efforts of paint enterprises and consumer recognition.
all along,
brand
lack of a kind of adherence to the spirit of artisans. What is the spirit of artisanism? That is to improve the quality of products and processes. Take Germany as an example, German products are all in the world, all from the German industry's "handicraft spirit." And the spirit of handicrafts, it is the spirit of artisans. So far, paint companies still lack this spirit. Therefore, if coating enterprises want to make their own brand more durable, it is urgent to work hard in product production and process.
conclusion: For coatings enterprises, having quality products is the basis of enterprise development, but if you can build a strong brand and cultural connotation, you can quickly improve the awareness and height of consumers, which plays an important role in enterprise development.