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    Home > Food News > Food Articles > Promote the sale of Vietnamese lychees to Japan

    Promote the sale of Vietnamese lychees to Japan

    • Last Update: 2021-06-28
    • Source: Internet
    • Author: User
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    (People’s Daily) In order to support the expansion of Vietnamese lychee ’s share in the Japanese market, the Vietnam Trade Promotion Agency has recently actively launched a variety of methods to promote the product to Japanese consumers
    .
     
    Vietnamese Ambassador to Japan Wu Hongnan said that the embassy has been working hard to strengthen various promotional activities to promote and promote the sale of fresh Vietnamese lychees in Tokyo and many places in Japan
    .
    The embassy also cooperated with various Japanese organizations in the AEON supermarket chain in Saitama City, Kagoshima City and other places to organize Vietnam Goods Week to promote Vietnamese agricultural products and food including lychees
    .
     
    At the same time, realizing the docking of Vietnamese lychee export enterprises with Japanese partners online is also one of the effective ways to promote sales
    .
    The online trade promotion activity jointly organized by the Trade Promotion Bureau, the Ministry of Industry and Trade and the Commercial Office of the Vietnamese Embassy in Japan on June 2, 2021 has built a bridge for the Qinghe lychee in Hai Duong Province and the Luan lychee in Bac Giang Province to enter the Japanese market
    .

     
    Ms.
    Nguyen Thi Thushui, Deputy Manager of the Export Assistance Center of the Vietnam Trade Promotion Agency, said that through various activities, export companies and manufacturers have introduced to Japanese customers the outstanding characteristics of litchi, the scale of goods and the ability to meet various orders
    .
    As a result, the parties signed some contracts regarding the sale of Vietnamese lychees to Japan
    .
    The Vietnam Goods Week, which will be held in 300 Aeon supermarkets across Japan from June 25 to 27, will introduce and promote the famous fruit of Vietnam, lychee, to Japanese consumers and local Vietnamese residents
    .
     
    Not only through direct trade channels, the Vietnam Trade Promotion Agency is also working hard to use diplomatic channels in the Japanese market to let more Japanese people know about Vietnamese lychees
    .
    When the Vietnamese side met with Japanese partners, they often mentioned Vietnamese fresh lychees
    .
    Recently, under the consultation of the Vietnam Trade Promotion Agency, Red Dragon Production and Trade Services Co.
    , Ltd.
    has shipped lychee samples with traceable origin of itrace247 to Japan, and the Vietnamese ambassador to Japan sent them to Japan’s senior leaders and related parties.
    Promotion of gifts from agency leaders
    .
     
    At the same time, the website of the Vietnamese community in Japan and interview articles from reputable media channels in Vietnam and Japan widely shared information about lychees
    .
     
    Regarding the above-mentioned promotion methods, Xie Deming, Commercial Counselor of the Embassy of Vietnam in Japan, commented that using local specialties such as fresh lychees as gifts has brought great effects to the promotion of this product
    .
    Many Japanese people like the delicacy of Vietnamese lychees and will introduce and taste the fruit to friends, colleagues and relatives
    .

     
    Based on the efforts of farmers, localities and enterprises to improve the quality of lychee and the active support of trade promotion agencies to promote and find a market for Vietnamese lychee, Vietnamese lychee is gaining a firm foothold in the Japanese market
    .
    Ambassador Wu Hongnan stated that lychees have been favored by Japanese consumers and many Vietnamese living and working in Japan
    .
    Many Japanese praised the fresh taste of Vietnamese lychees.
    They also bought lychees and gave them to relatives and friends
    .
     
    In particular, all fresh lychees exported from Vietnam to Japan carry the itrace247 origin traceability label from the beginning of the year to date, which helps to provide consumers with transparent information about the product
    .
    The Director of the Vietnam Trade Promotion Agency Wu Bofu emphasized that not only has it increased exports and opened new sales channels, the Trade Promotion Agency has been adopting strategic measures to promote the entry of Vietnamese lychees into the Japanese and even foreign markets by strengthening the visibility of the Vietnamese lychee brand and the protection of foreign geographical indication products.
    To achieve sustainable development
    .
    (Finish)
    Lychee Japanese consumers
     
      Vietnamese Ambassador to Japan Wu Hongnan said that the embassy has been working hard to strengthen various promotional activities to promote and promote the sale of fresh Vietnamese lychees in Tokyo and many places in Japan
    .
    The embassy also cooperated with various Japanese organizations in the AEON supermarket chain in Saitama City, Kagoshima City and other places to organize Vietnam Goods Week to promote Vietnamese agricultural products and food including lychees
    .

     
      At the same time, realizing the docking of Vietnamese lychee export enterprises with Japanese partners online is also one of the effective ways to promote sales
    .
    The online trade promotion activity jointly organized by the Trade Promotion Bureau, the Ministry of Industry and Trade and the Commercial Office of the Vietnamese Embassy in Japan on June 2, 2021 has built a bridge for the Qinghe lychee in Hai Duong Province and the Luan lychee in Bac Giang Province to enter the Japanese market
    .

     
      Ms.
    Nguyen Thi Thushui, Deputy Manager of the Export Assistance Center of the Vietnam Trade Promotion Agency, said that through various activities, export companies and manufacturers have introduced to Japanese customers the outstanding characteristics of litchi, the scale of goods and the ability to meet various orders
    .
    As a result, the parties signed some contracts regarding the sale of Vietnamese lychees to Japan
    .
    The Vietnam Goods Week, which will be held in 300 Aeon supermarkets across Japan from June 25 to 27, will introduce and promote the famous fruit of Vietnam, lychee, to Japanese consumers and local Vietnamese residents
    .
     
      Not only through direct trade channels, the Vietnam Trade Promotion Agency is also working hard to use diplomatic channels in the Japanese market to let more Japanese people know about Vietnamese lychees
    .
    When the Vietnamese side met with Japanese partners, they often mentioned Vietnamese fresh lychees
    .
    Recently, under the consultation of the Vietnam Trade Promotion Agency, Red Dragon Production and Trade Services Co.
    , Ltd.
    has shipped lychee samples with traceable origin of itrace247 to Japan, and the Vietnamese ambassador to Japan sent them to Japan’s senior leaders and related parties.
    Promotion of gifts from agency leaders
    .
     
      At the same time, the website of the Vietnamese community in Japan and interview articles from reputable media channels in Vietnam and Japan widely shared information about lychees
    .
     
      Regarding the above-mentioned promotion methods, Xie Deming, Commercial Counselor of the Embassy of Vietnam in Japan, commented that using local specialties such as fresh lychees as gifts has brought great effects to the promotion of this product
    .
    Many Japanese people like the delicacy of Vietnamese lychees and will introduce and taste the fruit to friends, colleagues and relatives
    .

     
      Based on the efforts of farmers, localities and enterprises to improve the quality of lychee and the active support of trade promotion agencies to promote and find a market for Vietnamese lychee, Vietnamese lychee is gaining a firm foothold in the Japanese market
    .
    Ambassador Wu Hongnan stated that lychees have been favored by Japanese consumers and many Vietnamese living and working in Japan
    .
    Many Japanese praised the fresh taste of Vietnamese lychees.
    They also bought lychees and gave them to relatives and friends
    .
     
      In particular, all fresh lychees exported from Vietnam to Japan carry the itrace247 origin traceability label from the beginning of the year to date, which helps to provide consumers with transparent information about the product
    .
    The Director of the Vietnam Trade Promotion Agency Wu Bofu emphasized that not only has it increased exports and opened new sales channels, the Trade Promotion Agency has been adopting strategic measures to promote the entry of Vietnamese lychees into the Japanese and even foreign markets by strengthening the visibility of the Vietnamese lychee brand and the protection of foreign geographical indication products.
    To achieve sustainable development
    .
    (Finish)
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