Real estate finance ushered in the "Internet plus" era

China Paint Network:
5, the morning of the 12th National People's Congress, Premier Li Keqiang in the government work report for the first time put forward the "Internet Plus" action plan. With the concept of "Internet Plus", many listed housing enterprises in the current important transition period to embrace the "Internet Plus." It is worth noting that the combination of listed housing enterprises and the Internet in 2015 has long been limited to the marketing level, many listed housing enterprises are making great strides into the Internet financial field.
Hong Kong Holdings Limited, a subsidiary of Greenfield Group, announced its full-year 2014 results at the end of March. While handing over an excellent answer with a net profit growth of 212%, its upcoming world's first real estate securitization product, "Real Estate Treasure", has become the focus of the industry's attention. Greenfield Hong Kong said that with the help of the "Internet Plus" national strategy, "real estate treasure" is expected to solve the financing difficulties of small and medium-sized housing enterprises at the same time, to give investors more direction choices.
Greenfield Hong Kong announced that in 2015 in addition to focusing on the main real estate industry, the company will make a difference in real estate fund management and real estate Internet and financial business sector, the construction of a 3-1 financial industry ecosystem. Among them, "3" that is, real estate real estate investment funds, special opportunity investment funds and ppp construction funds, "1" for the Internet real estate financial platform, is currently named "real estate treasure." "Real estate treasure" through the establishment of a platform to connect real estate developers and investors across the country, to achieve connectivity between the two sides, for developers to provide new financing channels, for investors to provide more and better financial products. It is understood that "real estate treasure" for both individuals and institutional investors, through real estate mortgage for small and medium-sized housing enterprises to raise funds, by the Greenfield Group as a brand endorsement, to provide investors with an annualized investment income of 6% to 8%. In the event of a default, greenfields will dispose of the mortgaged property, thereby protecting investors' returns. According to the author's understanding, "real estate treasure" is different from most of the internet financial products. At present, many p2p companies do investment loans, there are many investment companies to design some simple financial products using the Internet platform sales, but the "real estate treasure" approach is different, different from the diversified development of the Internet financial model, "real estate treasure" only focus on real estate operations of Internet finance. In addition, the "real estate treasure" terminal is directly at the c end, but the b end will also have a lot of commercial banks.
it is worth mentioning that Wanda Group acquired a controlling stake in Fast Money late last year, wanda's first acquisition in the Internet finance sector, providing an important payment platform for Wanda's e-commerce and financial industries. Wang Jianlin, chairman of Wanda Group, recently said that one or two financial companies would be acquired in 2015 to frame the financial group. He also stressed: "Wanda Internet Finance to take full advantage of Wanda e-commerce big data and scale advantages, this part of the individual and business financial products to do a good job." ”