Real estate supply chain link embraces the Internet Where to go?

China Paint Network
News: China's property market has always been unpredictable, since the start of 2015 the situation around the hot and cold, but since May has shown a collective recovery posture, and with the depth of the real estate market adjustment, its upstream and downstream suppliers and service providers are also constantly adapting to change, a new round of integration trend is more obvious. With the real estate industry is also closely related to the
coding
industry, a number of enterprises in the "warm spring" and "cold winter" in the repeated fierce competition, and gradually from the price war, channel war to innovation, services, brand and other aspects of the competition, and real estate related procurement links, also recently because the real estate supply chain link embraces the Internet and become a hot topic, in the face of this trend, tu enterprises are moving forward and retreating, where to go?
The procurement link is one of the embodiments of cooperation between tu enterprises and real estate enterprises, Fuste new materials strategic customer general manager Zhang Lingyun believes that the current real estate developers and paint suppliers to develop a new trend, will not only be a simple business cooperation model, but also the two sides in cooperation need to maintain a consistent concept, consistent objectives, consistent action.Han Baogui, general manager of Tianjin Sales Company of Guangdong Koshun Chemical Industry Co., Ltd., believes that at least 70% of the real estate enterprises in the top 100 properties are using the centralized procurement model, it can be said that this is a trend, more is to put an end to intermediate links, to ensure quality, reduce costs, reduce links. Therefore,
coating enterprises
, or provide other related building materials products enterprises, to adapt to this form, change the original channels.
In fact, since the "Internet Plus" became the key word of this year's government work report, its procurement link in the real estate engineering market has also been applied with the times, there have been some procurement platforms relying on the advantages of the Internet, optimize the procurement process, achieve procurement transparency, and the real estate supply chain link embraces the Internet thinking attitude obviously affects the real estate engineering market coating enterprises, Fusit New Materials Technology Development Co., Ltd. Deputy General Manager Li Qinfeng said in an interview that the real estate supply chain link embraces the Internet is an inevitable trend. How traditional enterprises and the Internet, relying on the Internet fast, transparent, interactive, platform and many other advantages, to better optimize the internal process services, at the same time to strengthen the enterprise and upstream and downstream chain linkage and service, is every enterprise to think deeply about the problem.
We all know that the Internet has brought great changes to our lives, the most commonly called Taobao, Tmall to make ordinary Chinese shopping more convenient and fast, then the real estate supply chain link of the Internet will bring about changes in the industry? Specific to the procurement model for coatings, because the Internet eliminates the traditional procurement methods of information asymmetry, process opaque shortcomings, so with low-cost and efficient characteristics, so that real estate developers and construction suppliers have more effective and direct cooperation.
First of all, the real estate Internet procurement model helps developers to quickly find quality paint suppliers, the Internet will be a lot of paint and other construction enterprises past engineering cases and other information recorded, when needed, just click the mouse search, very convenient and fast, and easy to hit the target.
Second, the real estate Internet procurement model helps to simplify the procurement process, all processes can be electronic processing on the Internet, no longer need to send people between the two enterprises may be far apart, this advantage alone is enough to attract people!
third, the real estate Internet procurement model helps to optimize procurement and its supply chain management, Internet thinking so that the otherwise opaque industries and links in the sun open, the result is bound to be better optimized.
, the real estate Internet procurement model helps to develop evaluation and management of suppliers, also helps to increase competition among suppliers, and ultimately helps to increase the transparency of transactions. Just like Taobao Tmall online shopping, not satisfied with not giving praise, directly promote the construction of products and services.
Zhong Chao, general manager of Mei Tushi Customer, believes that the decline in profits in the real estate industry has forced enterprises to carry out cost control, the former real estate industry profit margins are too large, including coatings and other materials will not be too fine management. With the adjustment of the real estate industry, real estate developers pay more attention to cost, there will be a more cost-effective selection process. In the paint industry, paint enterprises have more advantages of imitation stone products more and more favored by real estate enterprises, and more brand influence, quality, service and other comprehensive advantages of enterprises, will become more housing enterprises of choice.
Wu Zhiyuan, general manager of the national sales branch of Keshun Chemical Co., Ltd., believes that the procurement method with Internet connection is transparent, and the procurement platform that relies on the advantages of the Internet in the real estate engineering market will help paint enterprises to establish competitive barriers, optimize the market structure, and drive out some low-end inferior brands based on the operation of the dark box. This kind of procurement will be welcomed by more real estate developers, and even subvert the existing procurement model, so paint enterprises should keep pace with the times, learn fresh procurement methods to adapt to development. That is to say, not only the real estate supply chain link to embrace the Internet thinking, coating enterprises need to take the first step to accept the Internet thinking.
In fact, at the 2015 dealer annual meeting, Koshun has released "waterproof O2O", this "O2O" is Office To Operation, that is, the realization of office-to-construction area of instant information transmission, this information contains all aspects around the building waterproofing, remote technical advice, construction guidance and training, as well as remote construction monitoring, it was revealed that this is the key step of Koshun waterproof "touch the net."
outlook: real estate procurement model "touch the net", how to deal with tu enterprises?
the real estate supply chain to embrace the Internet, will also bring changes to the paint industry, then the real estate engineering market-based paint enterprises how to deal with the changes in this procurement link? Small editor for everyone to collect some paint "God" to provide dry goods, for reference and learning.
1. Good reputation, high-quality brands and services, with large real estate developers have cooperated with suppliers will be more easily favored;
2. To have a sound industry system, with a certain degree of economic strength and large-scale management;
3. To have a new series of products, to maintain the leading professional segmentation;
. We need to grasp the relationship between the headquarters of coating enterprises and the region;
5. Ability to cooperate with the sun and to serve the country as a whole;
6. Improve the cost-effective products, can make cooperation more advantageous.
1. Exterior inse
external wall
will be combined into the same system. Although the exterior insotrove and external wall coatings belong to different systems, but with the rapid development of mining, insotro protection coatings will be combined into one, become the same system. In addition, many projects at the end of the acceptance stage, there will often be a lot of mutual ripping phenomenon, insulation company and
coating company
blame each other, shirk responsibility, resulting in difficulties in project acceptance, which will also promote the insulation system and coating system into one.
2. The importance of coating design to the overall aesthetics of the building. With the progress of modern science and technology, social development, some large-scale coating enterprises will put forward the overall design of the entire building coating project, looking at the overall effect of architectural decoration, so that the building more harmonious and beautiful.
3. Service capability and technical advantages will be the core competitive advantage of coating enterprises.
4. To make the process simple and improve the performance of the coating itself is the research and development goal of the coating enterprise.
developers should be better quality, better cost-effective, more high results, this has contributed to the selection of paint standards. Do paint is not so complex to build aircraft, the most important thing is to see the formula of materials, mainly good quality, high quality is not high. The main raw materials of coatings are from two aspects, one of which is fillers, which really affect the quality of the important impact of what material varieties, to ensure its quality. Determine the quality of the product, while ensuring that the construction requirements are also strict. We are just doing paint to be easy to understand, we want is the effect.
price is not only than the price, must establish service and quality above the price, leave the first two, talk about the price is not guaranteed. The most cost-effective choice of each product, the most important is the quality of service and price in front of, but also to examine whether the enterprise team has a service team, there is no after-sales team, how professional, including product standards, product production capacity? Including scale and quality, which is to meet the cost-effective product standards.
is the standard of service, paint service in what respect? For example, the model, the time of the board, the time of shipment, and the lead time is also very important. There are resident guidance, and so on, which is what the service should contain.
To sum up, in the real estate procurement process to embrace the trend of Internet thinking, want to get a piece of the real estate engineering market paint enterprises, but also to keep pace with the times, learn to accept the Internet thinking, homeopathy, to promote the enterprise's own products and services and brand image transformation and upgrading, in the new era to go further.