Recognizing the essence is more important than finding the outlet What is the next hot spot in the liquor industry?

At the end of April, listed liquor companies have released their 2021 annual reports and 2022 first quarter reports.

Past adjustments, ending with price cuts

In 2013, the wine industry began its third industry adjustment, which is not far from the present

In fact, practitioners often overlook the most critical point.

The end of the industry adjustment is at the expense of the top wine companies squeezing the market share of small and medium-sized wine companies, which means that there will be no more "collective prosperity" in the industry

Today's differentiation, thanks to price increases

In 2016, famous wine companies stepped out of the industry adjustment period and ushered in new glory

The data shows that the peak of liquor production occurred in 2016, when the output was 13.

Due to the decline in total production capacity, wine companies have raised prices to boost revenue

Tomorrow's prediction, growth in growth

"Wine is not a necessity of life", this statement is particularly "jarring" in the special context of 2022

How to realize the cycle, stimulate users' desire for consumption, and thus stimulate the channel's motivation to make money, is undoubtedly a new category that needs to be considered, such as the once imported wine and craft beer

Compared with whisky, brandy, etc.

The more anxious you are at the moment, the more you should stop and think about it

(Ouyang Qianli)

"China Food News" (May 16, 2022 Edition 04)

　　(Editor-in-charge: Gu Yufei)