Regional managers must see: behind the "poorer and poorer" medicine generation

China's pharmaceutical industry has undergone qualitative changes, changes in shuffling, growth in change, pains in growth, and habits in pains Once habits start a new day in pain and become accustomed to it, it also marks our maturity There is such a voice on the Internet that the pharmaceutical representatives of this session (hereinafter referred to as "pharmaceutical representatives") are getting poorer and poorer, the "pharmaceutical representatives" are not easy to do, and in the future, the pharmaceutical representatives will die out, etc in short, the voice of "pharmaceutical representatives" is rising one after another, magnificent These voices speed up the anxiety of "drug generation" and influence the career choice of drug generation Chatting with Xiaofang, yaodai's younger brother and younger sister no longer choose yaodai as their career choice They think that yaodai is stressed, earning less money and insecure Is the medicine generation really getting poorer and poorer? I don't think so The salary of "pharmaceutical agent" has been increasing year by year, which has exceeded the average level of manufacturing industry It is true that "drug agency" is a salesperson, but not everyone can do "drug agency", provided that they have certain medical or pharmaceutical knowledge, which keeps non professional talents out of the door, and the threshold setting determines that the income of "drug agency" is higher than that of general salesperson For example, fifteen years ago, the basic salary of P general manager's medicine agent was 1800-2200 yuan, and ten years ago it was about 3000-4000 yuan After the reform of salary structure, the basic salary of "medicine agent" was 9000 yuan in the second tier cities in November 2019, without adding 25% of room subsidy, long-term savings and other subsidies According to this calculation, the salary and bonus of "medicine agent" was about 20000 yuan before comprehensive tax The salary of "pharmaceutical agents" in the United States is also on the rise Recently, medreps, a professional media in the United States, released the salary report of medical sales personnel in 2019 According to the report, the average basic salary of medical sales professionals in 2019 is USD 95296 (about RMB 659000), and the average annual total income is USD 156785 (about RMB 1084000) It is understood that these data show an upward trend year by year Do you think "drug agency" has a low income? In the painful period of industry reform, the demand of "pharmaceutical generation" also changes qualitatively with the demand of the industry It is difficult to recruit "drug agents", especially "high-quality drug agents" The academic requirements have been upgraded to bachelor's degree, tumor medicine and biological medicine have continued to prosper, and the academic threshold of "drug generation" has been promoted All of them are in the initial stage of bachelor's degree Domestic pharmaceutical companies have also raised their requirements for "drug generation" to undergraduate level I feel that if they don't study hard, they don't even have the opportunity to be "drug generation" There is a large demand for grass roots, but there is a shortage of "medicine generation" With the hierarchical diagnosis and treatment, the patient sinks, the grass-roots medical infrastructure is strengthened, the skills of medical personnel are gradually improved, and the grass-roots business of pharmaceutical enterprises sinks, resulting in a strong demand for recruitment The number of Grass-roots "drug agents" is limited, and the number of them is rising Even before, there were headhunters who advertised "Ordos drug agent, 20000 a month" For the 4-5 tier cities, such revenue has been very considerable The salary of "drug agency" has been increasing year by year, the education threshold has been raised, the grass-roots "drug agency" is in short supply, and the market of "drug agency" is in short supply? Then, there is a possibility that it will become poorer and poorer, that is, "low value drug generation" The poorer we are, the lower the value of medicine The lower the value of medicine is the representative of low value contribution and low potential The main performance is that it can't achieve the target continuously, has no career planning, has poor professional skills, doesn't like learning and is mainly used for part-time work The performance of most "low value drug generations" is poor The only mission of sales is to achieve the target As the "drug generation", if it fails to meet the standards for two consecutive quarters, it is necessary to consider the survival problem If it fails to meet the standards for three consecutive quarters, it is necessary to consider its own value If it fails to meet the standards for four consecutive quarters, it is recommended to conduct career assessment and re career planning You may not be suitable for "drug generation" Most of the "low value medicine generation" is when a monk bumps into a clock one day There is no career plan, step by step One year is short-sighted, ten years is ambitious, at least three or five years Xiaoshu graduated from the university without career planning After graduation, he worked in the pharmaceutical company as an administrative worker and in the agency company for two years In an instant, he became a 30-year-old pharmaceutical agent with sufficient motivation and good ability That is to say, he didn't make career planning In the process of chatting, he had two words in his mind, "regrettable" Fortunately, I started my career planning at the age of 29, and I believe his future will be better The working basis of "medicine generation" is skill With the emergence of innovative drugs, the demand for "drug generation" skills has been gradually improved The professional skills of "drug generation" determine its future competitiveness First of all, whether the professional image brings doctors pleasure, secondly, whether the professional doctor can be invited, again, how to visit customers in one minute, and finally, how to complete the business plan brilliantly will constitute the ability model of the pharmaceutical agent When the pharmaceutical agent is launched, it will be known if there is one These professional skills of "low value medicine generation" are either single or not advanced enough It doesn't matter if you have poor ability The key "low value medicine generation" doesn't love learning The founder of a famous pharmaceutical club in China suggested to the head of the company, "if you want to recruit, you must see whether the pharmaceutical agents learn from our platform?" Do not love to learn "drug generation", recruited is also the burden of enterprises Especially now, the pressure of regional managers is so great It's better to teach your own children than to spend time teaching you The input-output ratio is higher It mainly focuses on part-time work, which is a major feature of "low value medicine generation" QQ and wechat group are full of a large number of information representing part-time jobs, such as patient recruitment, health care product agency and clinical medicine part-time, which consume a lot of energy of Representatives Over time, time and energy are devoted to part-time work, which has a great impact on their performance For "drug agency", it is worthwhile to take five risks and one fund as part-time job after all All kinds of signs show that poor skills, lack of love for learning, lack of career planning and main energy to do part-time work have become the significant characteristics of "low value medicine generation" As a direct result, they can not reach the target, change jobs frequently, their performance is getting worse and worse, their age is getting older and older, and finally they enter the dead cycle, until they are eliminated by the industry "High quality drug generation" will emerge as a new force, "high quality drug generation" will become the mainstream, "high quality drug generation" is the representative of delivering results and high added value The main behavior is to be able to achieve the target continuously Although the target is not met in a certain quarter, it can also quickly break through the business bottleneck With the accumulation of experience, vocational skills are improved, and learning is continuously enabled by external platform, and vocational planning suggestions are often obtained with senior professionals All of these help "high-quality pharmaceutical generation" to quickly shape or transform in the period of industry transformation, and meet the industry transformation In fact, in addition to the explicit skills, the implicit skills also benefit the high-quality drug generation The first job of "drug agency" laid the foundation for a career In addition to explicit and measurable skills, implicit skills, such as effective communication, stress resistance and proper handling of interpersonal relationships, lay the foundation for them at the beginning of their career Generally speaking, sales work is the work of "mouth" Communication is particularly important Upward, horizontal and external communication are all trained Continuous compliance and a large number of paperwork are a test for "high-quality medicine generation" both in physical and mental strength Finally, it is necessary to clarify the complex interpersonal relationship of the Department, so as to promote the opportunity for products to become the main products in the Department "High quality medicine generation" may be easier to reach the top of the mountain CEOs of many pharmaceutical companies in China have sales background, especially in the sales-oriented company, the proportion of executives will be higher, for example, Pfizer's multiple general managers' career starts from pharmaceutical representatives Many executives of multinational companies have foreign medical sales backgrounds Dai Lulan, CEO of Lingbei, is a model of female leadership He started as a medical representative of Lingbei Canada, and then held a variety of leadership positions in Lingbei Canada and other international markets "High quality medicine generation" mentality is more suitable for the changing environment "High quality drug generation" keeps its own development advantages, has more advantages in capacity model evaluation, is also in a more favorable position in environmental change, and is more adaptable to environmental change in mentality In the transformation, the poorer the drug generation is, basically, low-value drug generation In the transformation of the pharmaceutical industry, the left ones will become high-quality drug generation, or will soon be transformed into high-quality drug generation They work hard, strengthen skills, love learning, are willing to plan, and finally become the representative mainstream in the transformation 37 statement: This article only represents the author and does not represent the position of yaozhi.com You are welcome to communicate and supplement in the message area If you need to reprint, please be sure to indicate the author and source of the article.