Resisting food safety rumors requires "five-party coagulation"

Original title: Resisting food safety rumors need "five-party coagulation
Recently, the official website of the State Administration of Food and Drug Administration released a batch of "food and drug rumors in recent years summary", "crayfish used to deal with corpses", "straight cucumbers are sprayed medicine", "KFC, McDonald's use of genetically modified chicken" and so on, including the recent WeChat group spread of "milk and accident" news is all rumors.
33 widespread food rumors emerged in the more than a year from January 1, 2016 to April 5, 2017 alone, according to the official WeChat report of the State Administration of Food and Drug Administration, citing monitoring data from relevant agencies. According to the 2016 New Media Blue Book: China's New Media Development Report, released by the Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the Social Science Literature Press, 60.6 percent of respondents said they had the most suspected rumors on WeChat, while the most common sources of rumors were health, food safety and personal safety.
with the maturity of network technology, the threshold of disinformation has become very low, rumors about food safety on the Internet repeatedly banned, fancy renovation. Take the "milk and accident" rumors, is that the rumor-mongers used many years ago with the Mengniu Group related to an old news video to move flowers and wood, disguised as a recent event, to carry out the old news speculation. These rumors often cause public panic, weaken the credibility of the government, allow government departments and experts and scholars to spend a lot of energy to dispel rumors, so that many drug companies for many years of development destroyed, while disinformation from the benefits or satisfaction of perverted psychology. Resisting food safety rumors will undoubtedly be a protracted war, to win this hard battle not only need heavy-handed attack, thunder, but also need the community forces to participate together, so that rumors are in the shape of nothing.
Jiangxuan, press spokesman of the State Administration of Food and Drug Administration and director of the Department of Information and Publicity, has said that the management of food rumors must be a heavy blow to promote the establishment of a long-term mechanism for the co-management of rumors between the multi-subjects of society. Let government departments, professional institutions, related enterprises, the news media and the public form a joint force, "five-in-one" to break the rumors, the formation of a three-dimensional chain of governance model.
As Fan Xiaowei, deputy director of the Network Social Work Bureau of the Central Network Information Office, said at the seminar on "2015 Purifying the Network Environment to Combat Food Rumors", "Internet rumors are a major public hazard of the Internet, and for criminals who repeatedly create and spread major food rumors, they are severely punished in accordance with the law, forming a deterrent effect." "As a food safety and cyberspace regulator, the government in the face of the proliferation of Internet rumors should be heavy-handed, duty-hitting, the implementation of responsibility, the task of pressing, so that food safety disinformation information, popular science information in a timely and open public display in front of the public.
At the 2016 China Food Disinformation Forum, Wang Sixin, a professor at China Media University, noted that "a significant portion of the rumors are due to commercial interests and unfair competition, and some ulterior competitors will deliberately 'smear' companies for market gain." "As the main participant in food safety, food enterprises should change from "cure" to "cure", from passive defense to active maintenance, to speed up the construction of their own product safety system, strengthen the quality of their own products supervision. More to correct the industry-wide "honor and common" awareness and attitude, with high-quality products and services to compete for the market, refused to take all kinds of "smear" means to harm competitors, and even affect the interests of the industry.
as a stakeholder in food safety, the public needs to strengthen food safety knowledge training and scientific literacy improvement, and experts and scholars should lend a helping hand to provide the necessary help and guidance. As a publicity promoter of food safety, when the media spring up, the mainstream media should adhere to the interests of the people as the center, approach the masses, serve the masses, guide the masses, and actively play the correct public opinion-oriented and dissemination advantages.
old saying has cloud: "believers are also, and the eyes are still not credible", let it still apply today. Sometimes what the eyes see is not necessarily the truth, if you see rumors, without screening and thinking, blindly forward and spread, then this simple "hands up" may cause a bruise, by ulterior motives of the rumor-mongers to use. Resisting food safety rumors requires individual "iron shoulder morality" and social "five-party coagulation". Zeng Wei.