Ruiyu apologizes to employees for internal letter, reorganises corporate structure to reshape company value culture

According to PingWest Play, the president of Swiss Coffee issued an internal letter this evening, saying that since the fraud incident, Swiss Coffee has been plunged into an unprecedented crisis, brand image and reputation has been affected, and employees apologize for the distressinternal letter also said that the incident investigation is still ongoing, the company will cooperate with the investigationThe new management will restructure the company as soon as possible, reshape the corporate culture, strengthen internal controls to ensure legal compliance, and maintain business stabilityRuiyu Coffee today announced the restructuring of the board and senior management, the CEO and COO were suspendedGuo Weiyi, co-founder of Ruiyu Coffee, serves as acting CEOthe following for the Swiss Coffee internal letter:since the exposure of the fraud incident, Ruiyu Coffee into an unprecedented crisis and in the vortex of public opinion, brand image and reputation has been unprecedented impact, but also to your partners and your family has brought serious troubleIn this regard, the company to you deeply apologize !at this time, the incident investigation is still ongoing, the company will continue to cooperate fully with the relevant investigationIn order to make the company more stable and orderly, the Board of Directors appointed MrGuo Jingyi as Acting CEO and elected MrWu Gang and MrCao Wenbao as directors of the Companya month since the crisis, all partners have resisted intense pressure to serve their customersStores to maintain normal operation, supply chain stable operation, product innovation, are inseparable from all partners' perseverance and the same commitmentIn this regard, the company to you express sincere thanks!the new management will also, under the leadership of the board of directors, as soon as possible to restructure the company's organizational structure, reshape the company's value culture, strengthen internal controls to ensure legal compliance, and make every effort to maintain business stabilityWe believe that through the efforts of all the Swiss and lucky people, the company will be able to weather the crisis and return to normal trackfinally, once again to the small partners in the company's most difficult period of struggle perseverance to express gra titude!Ruiyu Coffee PresidentMay 12, 2020 Source: PingWest