Ruiyu coffee de-listing into the countdown, shop assistant said the de-listing does not affect the operation!

Is Ray "dead"? Superstore store also want to live! Shop assistant avoids talking about exiting the market a new store is opening..The possibility of changing the owner is greatly increased!
Li Manning Cao Chen Li Xuefeng Ruiyu coffee market is about to enter the countdown, but the company's alleged financial fraud consequences are far from over
Early on the morning of the month, Ruiyu Coffee issued an official statement that will be suspended on the NASDAQ on the same month and the withdrawal of the recordIn the domestic consumer market, a number of stores across the country will normally operate nearly 10,000 employees will continue to provide users with quality products and servicesThe company sincerely thank the vast number of consumers for their support and once again for the adverse impact of the incident to the community sincerely apologize
The company, which was due to hold a hearing on the evening of this month, said on its official website that it had formally decided on Sunday to withdraw its request to hold a hearing and no longer seek to reverse its decision to withdraw from the NASDAQ market, meaning that the hands of The Countdown to the de-listing of Rye Coffee has turned
In this securities times company reporter the first time to contact Ruiyu coffee related person in charge of the other side said that at present will not be interviewedAt the same time, the company's reportervisited a number of stores located in Huaqiang North, Shenzhen, Ruiyu coffee store staff said that the de-listing does not affect the normal operation of the store
But news of the withdrawal of the request for a hearing also knocked down the company's share priceAfter plunging more than the opening before the opening, The share price of the second meltdown even hit a new low for the dollarBy the close, Reyson Coffee had fallen to close in dollarsThe market value has also fallen from its peak to just $100 million
The shop assistant said that the de-listing does not affect the operation of the afternoon of the reporter visited a number of in Shenzhen Huaqiang North Ruiyu coffee store staff said that the de-listing does not affect the normal operation of the store another store is currently closed
Only employees at the store in Huaqiang North Century Hui shop make coffeeThe front desk staff recommended a new "Raina Ice" to the reporter"We've been on a lot of new products lately."In the reporter to the shop within minutes, there has been a customer to the shop to pick up goods
The store opened last year when reporters noticed a map showing that only the store was located in the North Area of Huaqiang, within a kilometer of the store, there are at least the home of Ruiyu Coffee store
In another slightly larger Huaqiang electronic world store popularity is obviously more popular some pick-up and cash collection place lined up a small queueFor The resignation statement just issued by Ruiyu Coffee, each shop assistant has avoided talking about
"De-listing is not something we can say (the topic) We've been operating normally." A shop assistant said
At present, after the new order customers can still receive "full reduction coupons" as to whether the de-listing will affect the strength of Swiss follow-up subsidies to customers have shop assistants said "it is not clear this is the company's operations decision."
In addition, the reporter according to the map location to Ruiyu Coffee Huaqiang North Deep Textile Building shop the shop has been "people go to the building empty" store decoration and equipment have been emptiedNearby merchants told reporters that "the shop has been closed by the end of the month."
However, the reporter noted that Ruiyu coffee is still a new store is open recently
Securities Times, the company's reporter inquiry sky-eye check found that Ruiyu Coffee (Shenzhen) Co, Ltdbranch shows that there is a new Ruiyu Coffee (Shenzhen) Co., LtdFukuda Indy Center branch registration time is just ten days ago, the year and the status shows open
And in ruiyu coffee search the "Indy Center" store also has a text prompt "please stay."
On the corporate entity level, China's food industry analyst Zhu Danfeng believes that although affected by the capital-end de-listing, Swiss Coffee's business model still has its merits from an operational point of view the de-listing event has little impact on domestic stores "see the post-epidemic consumption recovery, the introduction of new products and the increase in fan base are proof of the current overall operating situation of Rye coffee normal." But another view is that the de-listing of Ruiyu Coffee will also have a significant impact on the main businessPan and Lin, executive director of the Institute of Digital Economics at Zhongnan University of Economics and Law, told reporters that the withdrawal of the market will have an impact on the big probability of Ruiyu Coffee operation "The decline from listing of Swiss Coffee's physical stores in the marketing network will further exacerbate the difficulty of its financing In the future physical stores may be acquired by other companies with a greater likelihood of change of owners but do not rule out the new operating team to continue operating but with some difficulty."
Zhou Maohua, macro analyst at Everbright Bank Financial Markets, thinks that after the withdrawal of the company's reputation damaged financing channels may face some capital pressure "but does not mean that enterprises face bankruptcy still need to look at the actual operation of enterprises, cash flow specific conditions if Ruiyu Coffee can obtain other resources to support such as: the introduction of new strategic investors, some asset privatization and other enterprises to maintain profitability may avoid the enterprise into bankruptcy, bankruptcy." "Abandoning the request to hold a hearing After receiving nasdaq's de-listing notice in the middle of the month, Ruiyu Coffee has said it plans to hold a hearing on this issue until the outcome of the hearing, ruiyu will continue to hold the NASDAQ listing hearing usually scheduled for the day after the hearing request date."
However, the latest news shows that The latest release of rye coffee said that the Japanese company informed the listing qualified staff company to withdraw the aforementioned hearing request does not seek to withdraw or shelve the listing qualification department to withdraw the company from the NASDAQ Global Select Market decision
Accordingly, the Office of the General Counsel of NASDAQ has informed that the Company's shares will be suspended at the opening of each month when NASDAQ will file a de-listing notice after the expiration of all appeal periods
In fact, in the past month, Rye Coffee has received two de-listing notices from NASDAQ now that Rye Coffee has given up on its own struggles
So why did Rye Coffee choose to waive the request for a hearing? U.S rights lawyer, Beijing Yan Junbo law firm director lawyer Yu Junbo told the company reporter that Rui Yu coffee no longer hold a hearing means that de-listing is a certainty On the other hand, it also shows that the company has realized that delisting has inevitably continued to defend little
After the exit, Rye Coffee shares will also be transferred to the over-the-counter market Mr Yu said that after the de-listing of Ruiyu Coffee stock will be transferred to (pink single market) for over-the-counter trading "but the market trading volume is rarely under-traded junk stocks more." Investors who still own Ruiyu Coffee have lost a lot of money and have to wait for compensation The de-listing is far from over, and the consequences of alleged financial fraud by Ruiyu Coffee, a U.S stock company, are serious and will face multiple lawsuits
Zhejiang Yufeng law firm Li Jian lawyer told the company reporter that rui yu coffee's withdrawal is only the "small comma" of the blame, followed by a series of "commas" such as: administrative punishment, criminal sanctions, investor group litigation, such as "period" estimated to be the fastest one or two years before it can be marked
Li Jian further said that Ruiyu coffee falsely increased operating income of billions of people involved in the case or will face two "legal network" blame
First, blame the "main battleground" in the United States Rye Coffee is listed on the NASDAQ Stock Exchange in Cayman Intentional securities fraud under the U.S Sabans Act carries a maximum penalty of years in prison Fines for individuals and companies convicted of fraud can be up to $10,000 and $10,000, respectively In addition, Ruiyu Coffee and responsible executives, non-responsible intermediaries will face investor class action
Second, blame "from the battlefield" in China Although Swiss coffee is listed in the United States, but its main business in China through layer-by-layer penetration, so registered and operating in China affiliate companies to provide false financial reports verified to be true may face the Accounting Act, criminal law, securities law and other charges
For cross-border supervision issues Li Jian believes that due to the long-standing "vacuum zone" of cross-border supervision between China and foreign countries in the past for a long time in the case of financial fraud in the judicial administration is very difficult at the level of judicial enforcement But the Rye coffee case is expected to be a landmark turning point in cross-border co-operation and supervision of such cases "The reason is that cross-border co-operation and supervision has multiple agreementbasis II Is China's newly revised Securities Law has provisions 'long arm jurisdiction' Three is the impact of the Ruiyu coffee case particularly bad all parties want to severely punish counterfeiters to promote the development of capital markets norms."
"The financial fraud of Rye Coffee is legally relevant first and foremost, to face civil liability and now that investors have filed a class action lawsuit in the United States Second, the securities regulator will impose an administrative penalty on it The third is criminal responsibility It is well known that there is no extradition agreement between China and the United States, so the U.S enforcement level is more difficult but the possibility of mutual legal assistance in this case does not rule out the possibility of criminal liability of senior executives "Junbo also said
Corporate reporters reviewed the relevant regulations show that intentional securities fraud is punishable by up to a maximum penalty of imprisonment for years of imprisonment for individuals and companies who commit fraud fines of up to tens of thousands of dollars and a fine of up to 10,000 U.S dollars, respectively, and that the company's chief executive and financial director must guarantee the legality and fair expression of the financial reports submitted, which would result in fines of up to $10,000 or years in prison
Reporter's observation: On the withdrawal of a few thoughts of RuiYuCoffee exit will enter the countdown from a capital point of view the company is dead;
The first time to learn Rui yu more occasional first half a friend said that recently a coffee brand "Tang Wei please coffee." At that time, the unit price of Ruiyu significantly lower than Starbucks and buy one-to-one plus decoration of the simple soup video rolling play fresh I'm not a coffee user and I can't accurately assess the similarities and differences between Swiss and Starbucks tastes as a veteran coffee fan, but I don't reject Ruiyu's taste
Soon Rui yu was on the market Soon Rui yu also retired from the market I later asked the friend whether he frequented Rui Yu said no reason he felt the store is too small to talk about things After all, everyone to Starbucks is not just for coffee the main reason is that he really does not have a long-term coffee habit
Fu Pan-Rui is naturally a variety of revelations among which there is no shortage of sharp commercial criticism and moral condemnation An interesting phenomenon is that many college sorority business schools are said to regard Ruiyu as a typical example of negative observation, that is, from the modern business rules and the most basic financial finance they predict that Ruiyu will not be a successful business case This is the academic community attached to Ruiyu's original sin
We can think a little from a few simple angles
Is the first Rui lucky to drink? I randomly asked a few people around the usual coffee-loving people generally do not think of the taste of Ruiyu high but far from critical Of course, this sample is too small to get a glimpse of the whole picture Suppose this is the general feeling so lucky is to sell a cup of coffee within the price of yuan taste is not very good but not too bad coffee is reasonable and acceptable
Is the second Swiss lucky to make money? It is well known that the direct cost of coffee is very low convenience store money can drink a cup of coffee If you extend the time cycle when Ruiyu's revenue is enough to cover the necessary operating expenses and financial costs - these are the big money Since the future can make money Ruiyu there is a logical basis to sell coffee
Third, how big is China's coffee consumer group? In theory, it can be very large but the operating data of companies such as Starbucks in China show that the aforementioned theoretical scale in practice needs to be often discounted Coffee is a bit like red wine Everyone thinks that the scale of wine consumption will be larger local wine companies will usher in strategic opportunities in fact is not the case at all
Personally, I think the scale of consumption is a hard nuclear issue that Switzerland can't get around, but the issue seems to have been completely ignored
Is it better to go public a few years later? Any company listing in the visible years with the vast majority of employees and users have no direct relationship is destined to be just a small number of people involved in the results sharing of the game Aside from the very few project companies that require a steady stream of blood transfusions and nurturing, such as new drug development, I personally don't think most companies need to rush to the morning market - unless the only chance of living on the market is a concern
At present, the delay in listing is not necessarily a bad thing, Ruiyu is a good project off-site financing capacity is relatively strong is not the kind of company that died without listing
Is the fifth Swiss lucky to have the power of natural fraud? Although in recent years there have been many cases of corporate fraud in China and there are no shortage of billions of cases, billions of false cases, but this can not be a reason to exempt Ruiyu - the era of mass evil should become the past of the new securities law should be enacted should attract attention Ruiyu may put itself in a simple hypothetical environment of group abuse, the financial whitewash may have the consequences of the lack of typical case-based analysis of the law is not responsible for the public or found an investigation of an example? That's the next question
Will the sixth Ruiyu list in the stock will face a different outcome? Stock registration system reform is in full swing in the future the stock market on the listed company's assessment must be diversified similar to Ruiyu (not fake) operating and financial structure of the company's big probability can successfully land shares I personally tend to think that if Ruiyu Natural has the false gene even in the stock listing of the East Window incident is relatively high the probability is that the time period may be lengthened This is a basic belief that if we don't have such a belief stock can't get better
What will happen to Ruiyu after the seventh de-listing? As mentioned earlier, Ruiyu listing and the vast majority of employees and users do not have a direct relationship, so Ruiyu fraud and de-listing will not directly hurt the majority of users may impact a part of the overall impact on the public interest is limited This means that After the pain, Rui Yu may climb up
There is a view that the model of capital-feeding is unsustainable and breeds evil, and I personally think that it is not necessarily a bad thing that certain capitals provide more choices for the public without harming the public interest
Rui Yu has died and Rui yu is born again Source: SecuritiesTimes.com.