Rumors on the tip of the tongue, it's time to cure.

Original title: rumors on the tip of the tongue, the cure
"crayfish is really small insect shrimp" "nuclear-free grapes wiped out the contraceptive pill" "eat large plates of chicken can be infected with avian influenza" ... The rapid development of the Internet, while bringing convenience to people, but also easy to make rumors go away. Data show that the Internet rumors in the "tongue-in-cheek rumors" accounted for 45%, food safety has become the network rumors of the worst-hit areas.
April 17, the State Administration of Food and Drug Administration held a publicity meeting, invited the Ministry of Agriculture, the State Health and Planning Commission, the State Administration of Quality Supervision, the State Network Trust Office, Tsinghua University, the Chinese Academy of Social Sciences and other relevant departments, experts and scholars and Tencent, Sina and other Internet platform practitioners, on how to "multi-party linkage, effective management of food rumors" to discuss. Yan Jiangxuan, a spokesman for the General Administration of Food and Drug Administration, said that we should increase the punishment and accountability of food safety rumor makers, improve the public's scientific literacy, so that rumors have nowhere to go.
rumors renovation, confusing the audience audio-visual
According to Yan Jiangxuan analysis, food safety rumors have roughly four characteristics:
intentionally fabricated, ulterior motives. Disinformationists ignore the facts, fabricate the so-called truth out of the air, and even self-directed, concocted pictures and videos and other "evidence" in order to seek improper benefits. Now in February, several videos showing "plastic purple vegetables" spread widely on the Internet, in which some people said that several Fujian Jinjiang enterprises produced purple vegetables are "made of plastic", and said that purple vegetables chewed, exhorted netizens "don't eat", triggering a round of "plastic purple vegetables" storm.
the concept of stealing and confusing the audio-visual. Disinformation-mongers use exaggerated and distorted processing methods to blur the truth and the whole picture, frequently use "toxic", "carcinogenic" and "lethal" and other stimulating language to fool public perception. Such rumors because of the truth "fish and dragon mixed", more difficult to identify, but also not easy to obtain evidence, more difficult to dispel rumors.
old smell of speculation, deliberately smeared. In the context of food and drug safety incidents, disinformationsters pinch past events into a tailsweet, change the date of new bottles of old wine, blur the date or remove the dress up, in order to achieve mutual forwarding, misleading people to consume the purpose.
cynicism, negative dissemination. Disinformation campaigners dubbed the film and television clips, made mocking pictures and videos, and used the Internet to focus on young groups, young audiences hunting psychological heavy characteristics, the formation of fission-type dissemination, the follow-up effect is difficult to eliminate for a long time.
Thringing consumption judgment, harming the development of the industry
" in the Internet has been highly popular today, online food safety rumors disrupt social trust, weaken the credibility of the government, affect public confidence in food safety, social harmony and stability pose a threat. Yan Jiangxuan said that in recent years, people on the problem food "front car" vigilance is very high, a little "wind and grass" on the tension of nerves, once the Internet appeared with food-related rumors, people's worried psychology and sensitive nerves are immediately touched, rumors will quickly ferment, and then disrupt the people's consumption judgment, damage the development of the industry. Such as a "plastic purple vegetables" rumors, may be in Fujian Jinjiang and other places of the purple vegetable industry caused nearly 100 million yuan in losses.
" from the point of view of the spreader, some rumor spreader's interests are obvious, economic extortion, public opinion commercial war, eyeball game and many other motives. Su Wei, deputy director of Tsinghua University's Institute of Health Communication, said that WeChat's circle of friends has become the main position of rumor spread, WeChat small video, self-media articles, WeChat short messages and so on are the main forms of rumor spread. Some food safety rumors often use video as a carrier to spread, lack of time, place, characters and other basic elements, some food safety rumors use people's fear appeal and moral kidnapping, emphasizing the serious consequences, in the dissemination of more use of inflammatory words, such as "emergency" "shock" and so on, the impact is strong.
Governance should be a heavy blow, increase the cost of illegality
Yan Jiangxuan said, the management of food safety rumors must be a heavy blow, the need for all sectors of society to participate in the establishment of a long-term mechanism for social pluralistic subjects to jointly manage rumors, so that government departments, professionals, related enterprises, the news media and the public form a joint force.
years, the General Administration of Food and Drug Administration has upgraded the website, adding a "popular science knowledge" column and a "disinformation platform" to become an important platform for all walks of life to obtain information on food and drug safety supervision. People's Daily "seeking proof" column has also published a number of investigation reports, the first time on the Internet exposed "plastic cabbage" "seedless grape wipe contraceptive pills" "eat strawberries carcinogenic" "crayfish is small insect shrimp" and other food safety rumors scientific evidence, quickly dispel rumors, to eliminate public misunderstanding and panic.
" online food rumors, spread fast, an important reason is the low cost of illegality. Li Zhong, a researcher at the Institute of Law of the Chinese Academy of Social Sciences, said that China's food safety law clearly stipulates that no unit or individual may fabricate or disseminate false food safety information, and provides corresponding penalties for violators. Zhao
of the Emergency Department of the Agricultural Product Quality and Safety Supervision Bureau of the Ministry of Agriculture believes that improving the public's scientific literacy in food safety is essential to prevent rumors of "good faith".
Yan Jiangxuan said that the next step, the State Administration of Food and Drug Administration and the Central Network Trust Office to establish a "food and drug safety green channel", the first time to control the key nodes of rumor dissemination, while joint major news units, new media and well-known popular science organizations, the establishment of "food and drug safety science and technology communication alliance", timely disinformation, timely release of authoritative information. (Reporter Du Haitao)